Social Media Executive

Brief Job Description:

• Develop and execute comprehensive social media strategies tailored to the brands goals and target audience.
• Create high-quality and engaging reels, stories, and posts across platforms like Instagram, Facebook, LinkedIn, and Twitter.
• Plan, design, and manage social media calendars with a focus on consistency and timely delivery.
• Handle social media pages for cosmetic, hygiene, and lingerie brands, ensuring tone and messaging align with the target audience.
• Build and enhance personal branding for clients or stakeholders using social media platforms.
• Collaborate on content creation for YouTube, including video production and podcast-style video strategies.
• Manage Digital PR campaigns to increase online presence and engagement.
• Monitor, analyze, and report on performance metrics to optimize strategies and campaigns.
• Stay ahead of trends and tools in social media, reels, and influencer marketing.

Key Result Areas:

• Consistent and engaging social media presence for cosmetic, hygiene, and lingerie brands.
• High-performing reels and video content on platforms like Instagram and YouTube.
• Effective social media calendars delivered on time, enhancing campaign efficiency.
• Strong personal branding initiatives that drive client visibility and engagement.
• Increased brand awareness and positive ROI through Digital PR and social media campaigns.

Skills required:

• Proficiency in creating social media reels, stories, and video content.
• Strong understanding of social media strategy and content planning, including calendar management.
• Experience handling social media pages for cosmetics, hygiene, and lingerie brands.
• Expertise in personal branding on social media platforms, boosting engagement and visibility.
• Knowledge of YouTube video content creation and podcast production.
• Proficient in digital PR techniques and outreach to increase brand presence.
• Familiarity with social media analytics tools (e.g., Hootsuite, Meta Business Suite).
• Knowledge of SEO, audience targeting, and campaign optimization.
• Excellent copywriting and visual communication skills.

Competencies Required:

• Creativity and a keen eye for design and trends.
• Strong organizational and time management skills.
• Analytical mindset with the ability to measure campaign effectiveness.
• Ability to adapt quickly to changes in trends, technology, and platform features.