Modern Trade Manager

Role Overview-

We are seeking a dynamic and results-driven Modern Trade Manager to oversee and enhance our presence in the modern trade channel. The ideal candidate will have a proven track record of success in managing and growing modern trade accounts, developing strategic partnerships, and achieving revenue targets.

Key Responsibilities:

1. Account Management:

   • Develop and manage relationships with key accounts in the modern trade segment.

   • Negotiate annual contracts, trade terms, and promotional plans with modern trade partners.

2. Sales Strategy and Execution:

   • Create and implement strategic sales plans to achieve business objectives.

   • Analyze sales data and market trends to identify growth opportunities and challenges.

3. Promotions and Campaigns:

   • Plan and execute in-store promotions, product launches, and other marketing initiatives.

   • Collaborate with the marketing team to design impactful trade campaigns.

4. Team Collaboration:

   • Coordinate with cross-functional teams such as supply chain, logistics, and marketing to ensure timely execution of plans.

   • Provide training and guidance to field sales teams for better execution in stores.

5. Market Analysis and Reporting:

   • Monitor competitor activities, market dynamics, and consumer behavior to adapt strategies.

   • Prepare and present periodic sales performance reports to senior management.

Key Skills and Competencies:

• Strong knowledge of the modern trade landscape in India.

• Excellent negotiation, communication, and relationship-building skills.

• Analytical mindset with proficiency in sales data analysis and reporting tools.

• Leadership abilities to manage teams and influence stakeholders.

• Ability to work in a fast-paced, target-driven environment.

Qualifications:

• Bachelor s degree in Business Administration, Marketing, or a related field (MBA preferred).

• Proven experience of at least 5 years in managing modern trade accounts.

Benefits:

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Dynamic and supportive work environment.

Promotion, Modern Trade, Reporting, Accounts Management, Market Analysis, Sales Strategies