ECommerce Manager

1. Strategy Development

• Digital Marketing Strategy: Create comprehensive strategies that align with business goals to drive traffic, conversions, and sales on ecommerce platforms.
• Customer Journey Mapping: Understand the customer journey to personalize marketing campaigns and increase engagement and conversion rates.

2. Campaign Management

• PPC Campaigns: Oversee and optimize paid campaigns like Google Ads, Facebook Ads, and other search engine or social media marketing.
• Email Marketing: Develop email marketing strategies for customer acquisition, retention, and personalized product recommendations.
• Social Media Marketing: Manage content, promotions, and ads on social media platforms (e.g., Instagram, Facebook, Pinterest, TikTok) to drive traffic to the ecommerce store.

3. SEO and SEM

• Search Engine Optimization (SEO): Optimize the ecommerce website and product pages for organic search results to improve visibility on search engines like Google.
• Search Engine Marketing (SEM): Manage paid search campaigns and optimize them for maximum return on investment.

4. Analytics and Reporting

• Data Analysis: Use tools like Google Analytics, social media insights, and email marketing analytics to track performance and make data-driven decisions.
• Conversion Rate Optimization (CRO): Continuously test and improve website features (e.g., landing pages, checkout process) to increase conversion rates.

5. Content Marketing

• Content Creation: Develop content for product descriptions, blog posts, videos, and other formats to engage and educate customers.
• Influencer and Affiliate Marketing: Manage relationships with influencers or affiliate marketers to promote products and increase sales.

6. Customer Retention

• Loyalty Programs: Create strategies to build customer loyalty through rewards programs or exclusive offers.
• Retargeting Campaigns: Run retargeting ads to convert visitors who abandoned their shopping carts.

7. Collaboration with Other Teams

• Cross-Departmental Collaboration: Work closely with product, design, and sales teams to align marketing efforts and ensure the website is optimized for conversions.

8. Budget Management

• Budget Allocation: Manage the digital marketing budget, allocating funds to various channels based on performance metrics.

Skills and Tools:

• Tools: Google Analytics, SEMrush, HubSpot, Google Ads, Facebook Ads Manager, Shopify, Klaviyo, Hootsuite, and other ecommerce platforms.
• Skills: SEO, SEM, content marketing, email marketing, data analysis, customer segmentation, A/B testing, UX/UI basics, and basic design (e.g., Canva, Photoshop).