Digital Marketing Specialist / Manager

Rama Pure Water Pvt Ltd is a premier water purification company located in Chennai, recognized for its commitment to delivering clean and safe drinking water solutions. Since our inception, we have been at the forefront of innovation, providing high-quality water purification systems and services to homes, businesses, and industries across the region. Rama Pure Water Private Limited specializes in advanced water purification solutions, offering high-quality water filtration systems

Roles And Responsibilities:

• Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand
• Create and manage the Sales & Marketing funnel to optimize lead generation and conversion
• Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms
• Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).
• Should be expert in PPC, CPL, CPA Campaigns & Performance Marketing.
• Measure and assess results, and drive continuous improvement. Use feedback from user, sales and marketing teams to inform digital advertising campaigns
• Be actively involved in SEO efforts
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update websites
• Collaborate with designers to improve user experience
• Should have managed a minimum budget of 10cr
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, Microsoft Clarity, Mix Pannel etc.) VWO.

Requirements:

• Minimum 4-8 years of experience in digital advertising and marketing.
• Hands-on experience in planning and executing digital advertising campaigns on LinkedIn, Twitter, Facebook, and Google.
• Proficiency in marketing automation platforms.
• Excellent communication (written/verbal), presentation, and analytical skills.
• Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.
• Result-oriented, self-motivated, and adaptable to fast-paced, collaborative environments.
• Blueprint Certification would be an added advantage.