Senior Business Lead / Marketing Head

Senior Business Leads/Marketing Heads (Radiology, Ophthalmology, IVF, Dermatology, Pathology, Cardiology)

Position: Senior Business Lead / Marketing Head (Clinical Specialty)
Location: Noida Sector-62

Role Overview:
As a Senior Business Lead/Marketing Head for the specified clinical specialty, you will be responsible for driving business strategy, sales growth, product marketing, and brand development. The role demands a deep understanding of the clinical landscape, market trends, and customer needs, with a focus on delivering business results and establishing the company as a leader in the industry.

Key Responsibilities:

• Strategic Leadership & Planning:
• Develop and execute comprehensive business and marketing strategies for the assigned specialty (Radiology, Ophthalmology, IVF, Dermatology, Pathology, or Cardiology).
• Set clear objectives, KPIs, and measurable goals for the specialty and lead the business team to achieve them.
• Identify growth opportunities, market trends, and potential partnerships to drive long-term business success.

• Cross-Functional Collaboration:
• Collaborate closely with sales, R&D, product development, regulatory, and medical affairs teams to ensure alignment between marketing strategies and product offerings.
• Lead, mentor, and inspire the marketing team to effectively execute campaigns and achieve business objectives.

• Market Analysis & Customer Insights:
• Lead market research initiatives to gain deep insights into customer needs, competitor activities, and emerging market trends.
• Analyze sales and marketing performance data to refine strategies, improve ROI, and enhance customer engagement.

• Brand Development & Communications:
• Champion the development and execution of brand-building activities, ensuring consistent messaging and positioning across all touch points.
• Oversee the creation of promotional materials, digital content, and educational resources, ensuring alignment with clinical standards and business objectives.

• Stakeholder Management:
• Build and nurture relationships with key opinion leaders (KOLs), healthcare professionals, industry influencers, and strategic partners.
• Represent the company at conferences, medical meetings, and industry events to enhance brand visibility and strengthen relationships.

Qualifications:

• Education:
• Masters degree MBA

• Experience:
• 5-10+ years of experience in senior business leadership or marketing roles within the healthcare, with specific expertise in one or more of the following specialties: Radiology, Ophthalmology, IVF, Dermatology, Pathology, or Cardiology.
• Deep understanding of the clinical environment, market dynamics, customer needs, and regulatory landscape within the healthcare sector.

Application Process:
If you are an experienced with a passion for healthcare, we invite you to apply. Please submit your CV mentioning your expertise in the relevant clinical specialty to "chandrika@ramahospitl.com"