Social Media Manager Qualcomm & Snapdragon, India

Job Area: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing

General Summary:

The Social Media Manager will be responsible for developing and executing a robust social media strategy for Qualcomm and Snapdragon brands in India. This role is pivotal in driving digital engagement, building brand awareness, and fostering a strong online community across multiple social platforms. The individual will lead content creation, campaign management, and social media analytics to ensure alignment with broader marketing and business objectives.

Key Responsibilities:

1. Social Media Strategy:

- Develop and implement a comprehensive social media strategy for Qualcomm and Snapdragon, tailored to the Indian market.

- Identify key social platforms and trends to maximize brand visibility and engagement with target audiences, including consumers, tech enthusiasts, industry professionals, and media.

- Align social media activities with business goals, product launches, and marketing campaigns.

2. Content Creation & Management:

- Lead the creation of compelling, engaging, and shareable content (text, images, videos) that resonates with the target audience.

- Oversee the content calendar, ensuring timely execution of posts across all relevant platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).

- Work with internal teams and external agencies to produce high-quality content, including product videos, infographics, and blog posts.

3. Campaign Planning & Execution:

- Design and execute social media campaigns that promote Qualcomm and Snapdragon's latest products, innovations, and industry leadership.

- Collaborate with cross-functional teams (PR, marketing, product) to support product launches and other key initiatives through coordinated social media activities.

- Monitor real-time trends and leverage them to create reactive content that drives conversations around the brand.

4. Community Management:

- Build and engage with online communities, responding to inquiries and comments in a timely and professional manner.

- Foster relationships with influencers, tech bloggers, and key opinion leaders to amplify brand presence and credibility.

- Monitor user-generated content and brand mentions to nurture a positive brand image.

5. Social Listening & Analytics:

- Use social listening tools to track brand sentiment, emerging trends, and competitor activities.

- Analyze and report on social media performance, using metrics such as engagement rates, reach, and ROI to inform strategy adjustments.

- Identify key insights from social media data to improve content strategy and audience targeting.

7. Collaboration & Stakeholder Management:

- Work closely with PR, product, and marketing teams to ensure consistent messaging and integration across all digital touchpoints.

- Collaborate with global teams to localize content and campaigns for the Indian market, ensuring relevance and cultural sensitivity.

8. Platform Innovation & Experimentation:

- Stay updated with social media platform updates, algorithm changes, and new features to optimize content distribution and engagement.

- Experiment with new formats and emerging platforms to keep Qualcomm and Snapdragon at the forefront of digital innovation.

Qualifications & Skills:

- Bachelors degree in Marketing, Communications, Digital Media, or related field.

- 7+ years of experience in social media management, with a strong focus on technology brands.

- Proven experience in driving successful social media campaigns and growing online communities.

- In-depth knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.), analytics tools, and best practices.

- Excellent content creation skills, with a focus on creativity and storytelling.

- Strong analytical mindset, with the ability to interpret data and turn insights into actionable strategies.

- Exceptional written and verbal communication skills.

- Experience in managing influencer relationships and partnerships.

- A passion for technology, with a good understanding of trends in 5G, AI, IoT, and mobile computing.

Preferred Experience:

- Experience in the semiconductor, mobile technology, or telecommunications sectors.

- Familiarity with paid social media strategies and tools (Facebook Ads, LinkedIn Ads, etc.).

- Previous experience working in a multinational organization is a plus.


Minimum Qualifications:

Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.

OR
Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.

OR
High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Masters = one year, Doctorate = two years) of work experience.


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