Creative Lead Visual Design

Role & responsibilities

The Creative Lead will manage the design and production of creative assets across all platforms, including landing pages, brochures, flyers, social media posts, and marketing and event collateral. The primary goal is to enhance brand visibility and engagement by producing visually appealing designs that align with the universitys brand identity and strategic goals.

This role will involve close collaboration with the marketing, admissions, and academic teams to create designs that support campaigns and drive engagement with prospective students, faculty, alumni, and other stakeholders. The Creative Lead will also be responsible for maintaining the quality and consistency of all design output and staying up to date on the latest design tools and trends to keep the Organization at the forefront of visual communication.

Knowledge / Education

• Bachelor’s or master’s degree in graphic design, Visual Communication, or a related field.
• Expert proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and CorelDRAW.
• Solid grasp of user psychology, applying insights to design choices that improve user interaction and satisfaction across all platforms.
• Awareness of the latest design trends and approaches, ensuring that all creative assets are cutting-edge, visually appealing, and aligned with current best practices in design and branding.

Specific Skills

• Lead the development and execution of creative assets for all platforms, ensuring visual alignment with the university’s brand identity.
• Conceptualize and design landing pages, brochures, flyers, leaflets, social media graphics, and event and marketing collateral.
• Collaborate with internal teams (marketing, admissions, faculty) to create designs that support key campaigns and engage target audiences.
• Ensure consistency across all creative materials, including print, digital, and event collateral.
• Develop and maintain design guidelines to ensure consistency across all platforms and channels.
• Lead the design process from concept to delivery, ensuring projects are completed on time and within budget.
• Stay updated with the latest design trends, tools, and technologies to continually improve the university’s visual identity.

Coordinate with external agencies, if required for providing leadership, guidance, and ensuring high-quality output.

Preferred candidate profile

Perks and benefits