Puretech - Copy Strategist (3-5 yrs)

Designation: Copy Strategist

Years of Exp: 3-5 years

Roles & Responsibilities:

- Craft compelling audio, video, display, and search ads for Creative Solutions clients in BFSI, Education, Fashion, etc.

- Develop innovative concepts through thorough research and creative ideation to build social media content calendars/strategies that align with brand objectives.

- Collaborate closely with Account Managers and Paid Media Associates to meet client expectations.

- Provide support to Business Managers on high-priority projects as needed.

- Offer flexible assistance to team members, ensuring smooth workflow and project delivery.

- Contribute ideas in brainstorming meetings for pitches and quarterly campaigns.

- Stay updated with social media trends, best practices, and emerging platforms.

Requirements:

- Demonstrated experience in digital copy writing or completion of a relevant short course.

- Strong understanding of social media platforms, including Facebook, Twitter, Instagram, and others.

- Excellent communication skills in both English and Hindi, with the ability to articulate ideas clearly and effectively for diverse audiences.

- Proficiency in writing clear, concise, and grammatically accurate copy.

- Ability to adapt writing style and tone to suit various target markets.

- Capable of working under pressure and managing workload efficiently.\