Puretech - Web Analytics Manager - GTM System (2-4 yrs)

Web Analytics Manager

Years of Exp : 2-4 years

Append the name of your favorite digital analytics platform to your resume file name before you submit your application.

Job Overview :

- We are seeking an experienced Digital Analytics Consultant to join our team.

- The ideal candidate will bring a strong background in computer science, coupled with practical technical skills and experience in digital analytics.

- This role will support our Digital Analytics team in implementing, managing, and optimizing data-driven solutions across various analytics platforms, helping drive insights and business decisions.

Key Responsibilities :

Digital Analytics Implementation & Optimization :

- Configure and manage analytics platforms, including Google Analytics, Adobe Analytics, and other tools as required.

- Design and implement tracking solutions to capture essential metrics, events, and conversions across web and app environments.

- Ensure data integrity and accuracy, aligning data collection efforts with business objectives.

- Tag Management & Data Layer Setup

- Set up and maintain tag management solutions such as Google Tag Manager (GTM) or Adobe Launch.

- Configure complex tags, triggers, and variables for tracking and troubleshooting issues to ensure data quality and accuracy.

- Work closely with cross-functional teams to implement and refine tracking for campaigns, conversions, and user interactions.

- Data Collection, Analysis & Reporting

- Develop custom reports and dashboards using analytics and data visualization tools.

- Conduct data validation across platforms to ensure consistent and accurate reporting.

- Collaborate with teams to interpret data insights, empowering data-driven decision-making and optimizations.

Technical Skills :

- Experience working as an implementation specialist on any enterprise platform in analytics, data, digital marketing, or ERP space.

- Strong understanding of web technologies, including HTML and JavaScript (experience working with SQL, APIs, and ETL processes is a plus).

Consulting Experience :

- Prior experience working with consulting firms such as Deloitte, Accenture, or similar is highly desirable, demonstrating a consulting mindset and effective client communication skills.

Soft Skills :

- Excellent communication skills, with the ability to convey complex data insights to both technical and non-technical stakeholders.

- Detail-oriented and collaborative, with a commitment to data quality and a proactive approach to problem-solving.

Preferred Skills :

- Experience with digital analytics platforms, including advanced use of Google Analytics and Adobe Analytics.

- Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.

- Certifications such as Google Analytics Individual Qualification, Adobe Analytics certification, or similar credentials.

Qualifications :

Education : Bachelor's degree in computer science, Information Technology, or a related field