Puretech - Copy Strategist (5-10 yrs)

- As a Copy Strategist, you will play a crucial role in developing and executing compelling copy strategies across various digital platforms.

- Your primary focus will be on creating impactful content that aligns with our clients' brand identities, engages target audiences, and drives measurable results.

Key Responsibilities:

- Develop and Execute Copy Strategies: Craft and implement comprehensive copy strategies that align with clients' marketing objectives and brand voice across digital channels.

- Content Creation: Write and edit high-quality copy for various digital platforms, including social media, websites, email campaigns, landing pages, search ads, and more.

- Campaign Ideation: Collaborate with the creative, design, and marketing teams to brainstorm and develop innovative content ideas for digital campaigns.

- Client Collaboration: Work closely with clients to understand their goals, target audience, and brand voice to create customized content that meets their needs.

SEO Optimization: Ensure all content is optimized for search engines, incorporating relevant keywords and best practices for SEO.

- Performance Analysis: Monitor and analyze the performance of content and campaigns, using data to refine strategies and improve outcomes.

- Team Leadership: Manage and mentor junior copywriters, providing guidance and feedback to help them grow their skills and contribute effectively to the team.

Project Management: Oversee multiple projects simultaneously, ensuring that deadlines are met and content is delivered on time and to the highest standard.

Qualifications:

- Degree in Marketing, Communications, Journalism, or a related field.

- 5+ years of experience in copywriting, content strategy, or a similar role in a digital marketing environment.

- Proven track record of creating successful digital content across various platforms.

- Strong understanding of SEO principles and digital marketing strategies.

- Excellent communication, collaboration, and project management skills.

- Ability to think creatively and strategically, with a keen eye for detail.

- Proficiency in using content management systems (CMS) and other relevant digital tools.