PIBM - Search Engine Optimization Role (3-10 yrs)

Job Overview:

PIBM is seeking an experienced SEO Analyst to join our team. The ideal candidate will have a deep understanding of SEO strategies, including keyword research, SEO audits, on-page and off-page optimization, and link-building techniques, to enhance our online presence and drive organic growth.

Key Responsibilities:

- Conduct in-depth keyword research to guide content teams.

- Perform comprehensive SEO audits to identify technical issues and recommend solutions.

- Implement and manage on-page SEO strategies, including meta tags, headings, and internal linking.

- Develop and execute off-page SEO strategies, focusing on link-building, guest posting, and outreach.

- Monitor and analyze website performance using tools like Google Analytics, Search Console, and SEMrush.

- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.

- Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are implemented.

- Prepare regular reports on website traffic, rankings, and SEO ROI.

Key Requirements:

- Minimum of 3 years of hands-on SEO experience.

- Strong understanding of keyword research and SEO audit techniques.

- Expertise in on-page and off-page SEO strategies.

- Proven experience in link-building and outreach campaigns.

- Familiarity with SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, etc.

- Knowledge of HTML/CSS basics and CMS platforms like WordPress is a plus.

- Strong analytical skills and attention to detail.

- Excellent communication and teamwork abilities.