Senior Associate-Copywriting

Position Title: Senior Associate-Copywriting

Location: Bangalore

Reports to: Manager-Catalog Content

Key Objectives:

• Create content for new product listings on a daily basis; the content includes product name, product description, product details, search terms, etc; write in a concise and clear manner, include searchable keywords to optimize the presence of our products on our online channels
• Edit, polish and proofread our digital content including product listings, online/offline marketing materials, and website content; ensure that all content has impeccable grammar and the language is highly customized to appeal to our targeted consumers
• Provide fashion related keywords for site-merchandising team to search and purchase new trendy styles and for performance marketing team to improve SEO and SEM
• Research language use in fashion blogs and other fashion related websites, capture keywords used in various fashion contents, accumulate keywords for product listing creation use;
• Maintain and control a quality check tracker via our product tool to ensure content hygiene is maintained throughout the various marketplaces that content flow goes through
• Optimize linguistics basis marketplaces and the audiences theyre catering to

Eligibility Criteria and Functional Competencies Required:

• Minimum education level required: English Literature or Bachelors of Mass Media in Journalism)
• OR certifications from top tier brands in content writing, technical content marketing, etc
• Excellent English writing and editing skills, able to write and proofread product content, able to allocate digital content properly on web pages to help consumers navigate through Puma website effectively
• Sensitive and able to identify the Internet language use of young fashion lovers, or passionate about digging out keywords that can optimize the SEM/SEO efforts and generate monetary value for our E-Commerce business
• Extreme attention to details, able to do quality check on our product listings, making sure the content is accurate and presented properly with shopify, proficiency in Excel; html,
• Advanced experience WordPress, product information management tools, SEM/SEO will be a plus
• Minimum 3-4 years of work experience in ecommerce catalogue process content & copy writing