Publicis - Creative Director - Shopper (10-12 yrs)

Position : Creative Director - Shopper

Reporting to: Head of Design

Location: Mumbai

Overview:

- Arc India is Publicis Groupe India's specialist entity focusing on building brands by creating experiences and engagement with consumers while they are on the move.

- Arc India is powered by data and tech-enabled insights to deliver execution at scale across the Groupe.

- Arc India, specialises in Brand Activation, Experiential Engagement, Retail Strategy & Design and Shopper Marketing .

- With a strong team of over 70 professionals, it's expertise lies in crafting ideas that move people to like, share, participate, advocate and explore brands, thereby moving them to purchase.

- In India, Arc has been the partner of choice for leading brands like Diageo, Acko, Airtel, Isuzu, and HP to name a few.

- Most recently the team executed the launch of Airtel's 5G experience with the recreation of in-stadia experience of Kapil Dev's legendary 175 run innings from the 1983 Cricket World Cup with India's first live 5G powered hologram which won 3 Lions at Cannes.

What we Seek?

- The ability to guide and ensure that the Creative Team (design & copy) delivers best in class work that is intelligent, innovative, aesthetic and transformative.

- The understanding of the client's requirements, the ability to interpret and intuitively provide the best communication at different channels.

- Ownership of the projects from ideation to execution.

- Responsibility in taking client briefings, to internal reviews, client presentations, fine tuning, implementation and accuracy.

- Supports the Head of Design in developing and implementing the Groupe's creative vision.

- Collaboration with Servicing and Strategy teams to deliver campaigns within timelines.

- Leadership and Direction to the Shopper team, helping to translate the client's requirement and brand language into spaces and structures.

- Leadership in internal reviews and the ability to draw out the best possible ideas to deliver on aesthetics, functionality and strategy.

- Leverages expertise across teams to create pioneering work that is innovative, intelligent and instantly identifiable.

- An open mind, that leverages expertise, experience and strategy, questions a brief and yet, is receptive to feedback and change.

- An intense desire to be the best at what you do, and have your work reflect it.

Who we seek?

- Minimum of 10 years agency experience in Shopper, Retail and POSM design

- Design degree and / or relevant qualification

- Proven experience of having delivered cutting edge design work

- Work that has been awarded and recognized as being best in the field

- Experienced with working with a vast array of B2C and B2B businesses

What you need?

- Excellent communication skills - written and oral

- Exceptional presentation skills

- Very strong People & Project management skills

- The ability to visualize the end output and course-correct as you go

- Skilled at working with 3D software like 3D Max, Autocad, Adobe Creative Suite and working knowledge of Microsoft Office, especially Powerpoint

- Communicating your vision to the Creative Team and collaborating with the team to bring an idea to fruition.

- Strategic Thinking

- Exceptional interpersonal skills

- Ability to build strong professional relationships with clients and team mates

- The drive to succeed and excel and corelate personal growth with the growth of the company

- Understanding current market trends and translating client requirements into effective communication

- The ability to work in a high-pressure, growth-focussed and deadline-oriented environment

- Flexibility with constantly changing requirements

What you will Do?

- Assign work to the Design Team responsible for Shopper, supervising output at every step to ensure that the work meets and surpasses expectation, both internally, as well as with the client.

- Interpret and ideate with the team to ensure that briefs are understood and interpreted with strategic, aesthetic and functional intent.

- Efficiency in managing the team, ensuring that work loads are balanced, output is excellent, and resource utilization is optimal.

- Identify and on-board new talent

- Participate in client briefings and presentations along with the Servicing team to ensure quality, excellence and client satisfaction.

- Provide consistent performance evaluation and manage annual and periodic reviews of direct reports.

- Maintain the integrity of the team, inspiring and consistently ensuring team morale and standards of excellence are maintained.

- Partner with senior creative colleagues for feedback

- Effectively lead strategic design discussions with clients and stakeholders.

- Compile and reference for design briefs and assign projects to the appropriate team members.

What we need from you?

- An excellent understanding and awareness of local culture and context which will be applied to your work on brands and an open, keenly analytical bent of mind.

- An innovative and creative eye, that maintains functionality at all levels.

- A consistent but evolving standard of output

- Excellent understanding of lighting, colour, materials & finishes, scale, proportion and fabrication methods.

- Ability to understand brand language to translate it across media and channels ensuring consistency and uniformity across the board.

- Ensure that all projects, whether correspondence, presentations, proposals, concept notes which will be seen by clients and internal stakeholders are error-free, of highest quality and address the needs of the client and the brand.

- A collaborative nature that enables you to work with all related departments to ensure on-time delivery of the highest quality.

- Sharing inspiration and best practices with peers and subordinates across the Groupe network.

- Positive, professional and proactive interaction with peers and subordinates