Senior Executive - Earned Media

The Strategist/Account Planner blends strategic thinking, platform expertise and channel best practices across email, online display, search, paid social and more, and enterprise organizational savvy to produce effective strategies that define where and how creative ideas come to life to generate leads and drive sales. Focus on developing core insights that lead to compelling digital strategies for clients. Through consumer and market research, creative briefs, idea conception and social & mobile ecosystem development, the Strategist will play a key role in driving innovation and ideas. The Strategist/Account Planner blends strategic thinking, platform expertise and channel best practices across email, online display, search, paid social and more, and enterprise organizational savvy to produce effective strategies that define where and how creative ideas come to life to generate leads and drive sales. Focus on developing core insights that lead to compelling digital strategies for clients. Through consumer and market research, creative briefs, idea conception and social & mobile ecosystem development, the Strategist will play a key role in driving innovation and ideas.- Works collaboratively with analytics partners to define clear goals and measurement plans.- Partners with Creative teams from brief-writing to execution of content and beyond to ensure that strategy is both inspiring and effective, and can be made real.- Collaborates with multi-disciplinary team to ensure project deliverables are met.- Approaches every assignment through the lenses of business, brand and audience to quickly deliver strategies that inspire creatives and drive results.- Core responsibility is to work with clients to define business/brand goals and develop digital strategies based on consumer insights, trend analysis and business objectives.