Demonstrates a sound knowledge of assigned products/brands as well as pharmaceutical marketing restrictions/requirements. - Builds a scientific story that best supports a brand strategy. - Identify in a sea of information, facts that support the brand strategy and/or provide other marketing opportunities. - Identify important data points and weaves these into a story that is consistent with product positioning and can command physician interest and increase on-label product utilization. - Provides guidance for development of compelling graphics, figures, and other visual elements based on original data and/or review articles. - Shares the writing responsibilities with the Copywriter, focusing primarily on the development of content for clinical tactics. - Checks all promotional materials for medical accuracy and compliance with applicable regulations. - Consults with the client/brand managers to help them interpret clinical data. - Participates in client strategic meetings, war games, market research, and work plan development. - Demonstrates mastery of manuscript submission process, including referencing and regulatory details of assigned products. (May vary from account to account.) - Continuously mines medical resources and data for information that might be a threat or become an opportunity for assigned products.