Propelld - Senior Manager/Associate Directoe - Growth Digital Marketing - IIT/IIM/ISB/BITS (5-10 yrs)

Growth Digital Marketing

Company: Propelld -Fintech NBFC

Location: HSR, Bangalore (Propelld Corporate Office)

About Propelld:

Propelld is a fast-growing fintech NBFC offering a startup culture with minimal hierarchy and extensive exposure to hands-on projects. We

are driven by innovation and collaboration, empowering team members to actively shape our business growth and success. Propelld is

seeking professionals with a proven business generation impact especially those with experience in lending, fintech, or NBFCs.

Responsibilities:

- An avid digital marketeer and technology enthusiast whose goal will be to drive new user growth, user engagement and cross sell.

- Develop and execute below-the-line (BTL) digital marketing strategies to generate high-value leads and boost customer acquisition.

- Create and manage strategic performance marketing campaigns across various online channels (Google App Store, Google AdWords, Display, Facebook, etc.) aimed at scaling business generation through high-quality leads.

- Optimize SEO efforts to enhance organic traffic and increase Propelld's visibility in key markets.

- Monitor, analyze, and optimize campaign performance to maximize ROI and ensure consistent lead generation growth.

- Collaborate with internal teams to align marketing strategies with business objectives and support Propelld's growth targets.

- Prepare for future scalability by implementing long-term growth strategies to enhance business impact.

The Winning Recipe:

These are the core competencies this role calls for:

- 5+ years of proven experience in digital marketing, business growth, and business generation.

- Track record of scaling lead generation from 20-50 crores to 100 crores or beyond.

- Prior experience in fintech, lending, or NBFC companies is strongly preferred.

- Strong analytical abilities to track and improve campaign performance with a focus on business outcomes.

- Expertise in SEO, performance marketing, and lead generation across multiple platforms.

- Familiarity with digital marketing tools and performance tracking platforms.

- Excellent communication and collaboration skills to work with cross-functional teams.

- Results-driven mentality

- A "roll up your sleeves" mentality

- Willingness to go the extra mile

These qualifications are nice to have:

- Graduate from IIT/IIM/ISB/BITS preferred.

Join us and make a real impact in shaping the future of fintech!