Events Marketing Associate

Marketing Specialist: Events

Your Future Team

Are you passionate about marketing products? ? Do you want to work in a team that holds itself and its work to the highest standards? Are you an aggressive goal setter and self-critic?

Were looking for an energetic & enthusiastic Events Marketing Specialist, who will be responsible for handling global events, trade shows, webinars etc. for our product line - Scalefusion, NuovoPay, and NovoTeam.

As an Events Marketing Specialist, your primary responsibility would be to collaborate with marketing and sales teams and create strategies on how to scale our events across business verticals and execute the events end-to-end.

This is a full-time on-site role based out of our office in Viman Nagar, Pune, India.

What you will do:

• Own end-to-end project management and execution of various large-scale events globally.
• Plan & build event strategies for online & offline events like webinars, third-party conferences, trade shows, round-table conferences, ProMobi hosted events, etc.
• Work closely with partners to plan & organize partner events, round tables conferences, and webinars to establish a strong relationship with our existing partners and also grow our partner network.
• Work with the product marketing team to understand the product positioning & align with GTM strategies
• Operationalize the events end to end - including contract negotiation, managing vendor/partner relationships, developing strategy & timelines, all with the goal of demand gen, lead capture, and sales targets/revenue in mind.
• Identify relevant industry events to attend that can help our products create brand awareness and generate new leads for the business
• Ability to often run multiple events concurrently and consecutively
• Plan and organize virtual events, handle logistics requirements, set up virtual event tools, use various event formats, manage speakers, project plans, engagement activities, and analytics
• Create & manage events budgets, maintain an events calendar
• Coordinate with marketing campaign teams to ensure the events are being promoted to the relevant audience via running digital campaigns, email campaigns etc.
• Develop a post-event plan, identify relevant leads from the events, plan lead generation campaigns.
• Collaborate with the sales team to assess the various leads, segregating them according to their engagement, to run nurture campaigns.
• Work closely with the campaigns team and assist them to run integrated marketing campaigns across the marketing channels to generate quality leads from events
• Create measurement criteria and manage a feedback loop with cross-functional teams to continually measure events effectiveness

What we want you to have:

• 2-5 years of field/event marketing, management, operations, and demand generation experience (preferably in SaaS) managing various-sized programs and budgets
• Experience in organizing Events & webinars end to end
• Worked with marketing automation & CRM tools
• Experience in strategy building and event management tools
• Experience in handling budgets is a plus
• Strong interpersonal and communication skills
• Excellent attention to detail and ability to self-manage

What we would love you to be:

• Self-sufficient, multi-tasker who can manage workload to meet project deadlines, with the proven ability to make trade-offs when needing to optimize outcomes.
• Someone with an eye for design
• Someone who can actively build and maintain relationships with cross-functional teams and stakeholders.

Good to have:

• Engineering or BCA/MCA background
• Prior experience of working in B2B SaaS based or product-based organization

About ProMobi Technologies:

ProMobi Technologies is an emerging SaaS product company in India with its offices in Pune (HQ) and Gurugram. We are a bunch of ambitious folks, who are set out to make a dent in the universe by building cutting-edge products that solve real business problems.

Our focus has always been to create an enjoyable, intuitive, engaging and remarkable experience for people — that's what sets us apart from everyone else.

Our Products

Scalefusion

Scalefusion - our flagship product is a leading mobile device & endpoint management software helping businesses to secure and manage a fleet of mobile devices and diverse endpoints including smartphones, tablets, laptops, rugged devices, POS, and digital signages.

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NuovoPay

NuovoPay enables Telecom Carriers, Resellers & Finance companies to protect their leased devices against EMI payment defaults. NuovoPay's mobile locking technology remotely locks the devices that are leased to the consumers in the event of failure in EMI payments or if the devices are reported stolen. This ensures reduced collection costs and timely EMI payments.

NuovoTeam

NuovoTeam is an all-in-one employee productivity and push to talk(PTT) app that facilitates employee productivity tracking, communication and collaboration across your workforce with its distinctive features.