Customer Success Manager

. Digital Engagement Campaign Execution Advise marketing managers on best practices for newsletters, emails, landing pages, nurture campaigns, and forms. Create and execute these campaigns in Marketo, ensuring adherence to global brand guidelines.

Content Strategy Optimization Develop content tracks and recommend best practices for PathFactory to enhance digital engagement. Optimize campaigns for performance using A/B testing and data-driven insights.

Analytics Reporting Regularly create and deliver monthly reports using Marketo and Salesforce. Provide campaign performance insights and optimization recommendations based on analytics.

Platform Management Manage and execute paid LinkedIn campaigns, review audiences, and ensure integration between Marketo and Salesforce. Stay updated on current digital engagement trends.

Process Management Collaborate on campaign creation, list uploading, and operational workflows within Marketo and Salesforce. Use tools like Workfront and Litmus to manage projects and test emails.

Lead Management Monitor lead flow through the sales funnel, ensuring high-quality leads and optimal lead conversion.

Skills Requirements. 5+ years of experience in digital marketing, with a strong focus on Marketo and Salesforce.

Expertise in campaign management, A/B testing, and digital marketing tools (Litmus, Workfront).

Strong knowledge of digital engagement best practices across email, social media, and LinkedIn.

Proficiency in analytics tools, campaign reporting, and data-driven decision-making.

Strong communication skills and ability to collaborate with cross-functional teams.