Business Development Representative-US Market, SaaS Focus on OKR Tools

Key Responsibilities:

1. Strategic Lead Generation:

○ Research and target mid-market and enterprise companies (250+ employees) in the US that would benefit from OKR tools.

○ Utilize data-driven approaches and prospecting tools like LinkedIn Sales Navigator, Apollo, and ZoomInfo to identify and prioritize key accounts.

2. C-Suite and Senior leadership Engagement:

○ Initiate and foster relationships with C-suite executives (CEOs, COOs, CHROs) and senior decision-makers.

○ Communicate the value of OKRs in achieving strategic alignment, boosting performance, and driving growth.

3. SaaS-Specific Lead Qualification:

○ Use advanced qualification frameworks like MEDDIC and SPICED to identify critical business challenges.

○ Uncover OKR adoption barriers and map solutions to executive priorities. 4. Tailored Sales Engagement:

○ Craft personalized outreach strategies leveraging industry insights, case studies, and ROI-driven messaging.

○ Partner with Account Executives to set up discovery calls and demos that resonate with C-suite agendas.

5. Cross-Functional Collaboration:

○ Work with marketing to develop targeted campaigns for executive-level engagement.

○ Collaborate with product and sales teams to ensure the alignment of features with executive needs and concerns.

6. CRM and Reporting:

○ Maintain detailed records of executive interactions and outcomes in CRM platforms like Salesforce or HubSpot.

○ Track and report on metrics like executive engagement, lead-to-meeting conversion rates, and pipeline contribution.

Key Skills and Competencies:

• Proven ability to build trust and rapport with C-suite executives and Senior leaders.
• Strong understanding of OKR frameworks and their strategic benefits.
• Expertise in SaaS sales cycles, particularly in value-driven consultative selling.
• Exceptional communication and presentation skills tailored for senior leadership.
• Proficiency in using sales engagement tools (e.g., SalesLoft, Outreach) and CRMs.

Experience and Qualifications:

• Bachelors degree
• 4+ years of BDR experience, with at least 2 years targeting C-suite executives in the US market.
• Demonstrated success in generating leads for SaaS products, ideally in performance management or OKR tools.
• Familiarity with enterprise SaaS sales, including freemium-to-paid and long-term subscription models.

KPIs for Success:

• Number of meetings scheduled weekly/monthly.
• Conversion rate of qualified leads to closed deals.
• Pipeline value attributed to leads.
• Average time-to-engage with decision-makers.