Printo - Manager - Growth Marketing (3-5 yrs)

Organization: Printo Document Services Pvt. Ltd.

Position: Growth Marketing Manager

Salary offered: 8-15LPA

Role Type: Full time, On-Site. (No Remote/Hybrid)

Location: Bengaluru, Karnataka

Office Location: Printo Bomanahalli office - Printo Support Office

About Us:

Printo is Indias largest chain for Printing, Gifting, and Merchandising with 30+ stores across major cities and a growing online presence. With over a million customers served, we aim to scale rapidly to achieve 1000 crore revenue and prepare for an IPO by 2025.

Role Overview:

- We are seeking a passionate, data-driven Growth Marketing Professional who will drive acquisitions, engagement and retention of SMB businesses for Printo.

Key Responsibilities:

Growth Strategy and Execution:

- Develop and execute strategies for SMB user acquisition, retention and engagement across offline and online channels.

- Optimize CAC and drive consistent improvements in lead-to-conversion metrics by driving changes on ground at the stores and centre.

- Build scalable performance marketing channels including search, social media, telemarketing and email/whatsapp outreach.

Marketing Automation & Data Analytics:

- Implement and optimize lifecycle marketing workflows to maximize customer LTV.

- Leverage analytics to track performance, run A/B tests, and make data-driven decisions.

Partnerships:

- Collaborate with B2B partners to expand reach.

Key Skills and Qualifications:

- Experience: 3-5 years in Marketing. We are specifically looking for candidates who have worked with marketing tools like MoEngage, Clevertap, Webengage etc and understand user journeys and lifecycle flows. Preference will also be given to candidates who have handled marketing activations/sales operations events on the ground.

- Technical Skills: Experience with customer engagement platforms like MoEngage or Clevertap and analytics tools like Zoho, Leadsquared.

- Analytical Mindset: Proficient in data analysis and ROI-driven marketing strategies.

- Leadership: Self-starter with ownership mentality and strong problem-solving skills.

- Preferred: Experience in B2B SaaS or SMB-focused organisations, preference for someone who has worked in a high growth environment.

Why Join Us?

- This is a high-impact role with direct access to CXOs and the founding team.

- Autonomy to shape and execute growth strategies.

- Opportunity to build and set up marketing frameworks from scratch

- This is a role requiring both strategic thinking and hands-on execution. We're looking for someone who can roll up their sleeves and get things done while also thinking big picture about customer acquisition and growth.