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Digital Marketing Manager
Primacy Infotech
posted 5mon ago
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Job Description
We are Looking for an experienced , ambitious and energetic Digital Marketing Manager to help in business growth through his/her digital marketing skills. Someone who can work with a team and coordinate with Marketing and Sales team .
Responsibilities:-
Plan & execute Performance Marketing strategy for client and our company to reach its target audience at scale to deliver growth at optimum costs.
Plan and forecast monthly, quarterly, annual acquisition numbers and costs.
Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools
Strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) & organic mediums (SEO, ASO, etc) to meet business growth.
Creation of creative content (copywriting, graphics, visuals, videos...etc) to complement the social media content strategy for social media platforms.
Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact.
Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas
You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
Digging deep into the industry, competitors and the latest trends
Requirements:
Must have skills : 3 years of relevant Experience in IT and Web Solutions industry for SEO, SMO, GLL/GMB, PPC, Digital Marketing, Social Media Marketing
Knowledge of Analytics, Attribution and Planning tools (such as Google Analytics, Appsflyer, Branch, Kochava, Adjust, etc)
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
PPC Campaign Management: 2 year (Preferred)
Employment Type: Full Time, Permanent
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based on 11 employees
Strict timing
Monday to Saturday
No travel
Day Shift
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