Marketing Executive

Key Responsibilities:

• Brand Promotion: Develop and execute marketing strategies to increase the schools visibility and brand recognition across all channels (online, offline, social media, etc.).
• Social Media Management: Manage and update social media accounts (Facebook, Instagram, Twitter, LinkedIn) with relevant content, school updates, and events.
• Content Creation: Create compelling content for school newsletters, brochures, website, and promotional materials.
• Event Marketing: Plan and coordinate marketing campaigns for school events, open days, parent-teacher meetings, and admissions.
• Market Research: Analyze competitor activities, target audience, and trends to refine marketing strategies and stay competitive.
• Community Engagement: Build and maintain relationships with local community organizations, businesses, and educational institutions for collaborative marketing efforts.
• Lead Generation: Collaborate with the Admissions team to generate leads, convert inquiries, and drive student admissions.
• SEO & Website Management: Ensure the school’s website is regularly updated with new content and optimized for search engines.
• Advertising: Coordinate with advertising agencies and media for advertisements, print materials, and digital ads.
• Reporting & Analytics: Measure and report on the effectiveness of marketing campaigns using analytics tools and adjust strategies accordingly.