Global Business Development Executive

Job description

Role & responsibilities

Pratiti Technologies is a dynamic and innovative IT services company known for delivering cutting-edge solutions to clients worldwide. We are seeking a talented and experienced Global Business Development Executive to join our team and drive our demand generation initiatives to new heights.

Position Overview:

As the Global Business Development Executive, you will play a critical role in shaping and executing our demand generation strategy to generate high-quality leads, nurture prospects, and drive revenue growth. You will work collaboratively with cross-functional teams and manage global demand generation campaigns that align with our business goals and target markets.

Key Responsibilities:

Lead to Deal and Deal Nurturing:

• Generate and qualify leads from cold calling, LinkedIn or email reachouts, gather requirements and navigate opportunities through leads to deals
• Collaborate closely with the Practice heads to ensure seamless lead handoff and alignment with sales goals.
• Implement strategies to improve lead-to-opportunity conversion rates.

Demand + Lead Generation:

• Drive generation of high-quality leads. Identify and research potential leads through various channels, including but not limited to LinkedIn, web search engines, industry and academic publications, and relevant events.
• Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails

Campaign Management:

• Plan, execute, and optimize multi-channel demand generation campaigns across digital, social, email, events, and other channels.
• Create compelling messaging and content that resonates with target audiences.

Preferred candidate profile

• MUST HAVE At least 3 years with minimum 2 years of experience in B2B demand/lead generation or related roles for an IT Services company,
• Proven track record of meeting MQL/SQL targets from US/Europe geographies,
• Previous experience in driving deals to closure, especially in an IT services set-up,
• Sound understanding of digital technologies like IoT, AI/ML, Cloud, Digital twin and their applications,
• Bachelor's degree in IT, Computer Science, or related field,
• Master's degree in Marketing or related field (preferred),
• Proficiency in marketing automation platforms and CRM systems.
• Exceptional communication and writing skills.
• Results-driven mindset with a proven track record of exceeding targets.

Perks and benefits

• Opportunity to work with a talented and passionate team.
• Competitive salary and benefits package.
• Career growth and development opportunities.
• Dynamic and inclusive work environment.