Location: Mumbai Are you food obsessed? Do you dream about dinner while eating lunch? Do you think consumers deserve more from Food Brands in India? Are you excited by driving a dynamic high growth businesses and Brand creation? We are on the hunt for a Brand creator to continue to build India s Most innovative Food Brand in the Frozen and Chilled space, Prasuma. Why Prasuma? - 1st Indian Frozen Food Brand to win an International Taste Award! - Committed to creating sensational food using the freshest & finest ingredients. - Innovators and category creators at the cutting edge food technology. Pioneer of the Fresh & Chilled Deli Meats segment in the region. - Over almost 40 years of product and service excellence among top modern retail outlets, restaurants and chefs nationwide. - Work culture of mentorship, following best practices and freedom to try things that
Overview
The Social Media Executive plays a vital role in the success of our companys marketing strategy by managing and executing our social media activities. This position involves creating engaging content, monitoring social media channels, and engaging with our online community. The Social Media Executive will work closely with the marketing team to ensure that our online presence aligns with our brand strategy and messaging.
In addition, the Social Media Executive is crucial in analyzing social media metrics to understand best practices for increasing engagement and reach. As the face of our brand on social platforms, this role carries the responsibility of maintaining our online reputation, responding to customer inquiries, and managing ongoing brand interaction. A successful Social Media Executive will enhance our brands storyline through creative and strategic thinking, ensuring we remain relevant in an ever-evolving digital landscape.
Key Responsibilities
Create, curate, and manage published content across various social media platforms.
Develop a comprehensive social media strategy to enhance online presence and engagement.
Monitor and respond to user-generated content, including comments and messages promptly.
Conduct regular social media audits to ensure brand consistency and effectiveness.
Analyze social media metrics to gauge the success of campaigns and understand audience preferences.
Research and stay updated on current trends, tools, applications, and events in social media.
Collaborate with marketing, design, and content teams to ensure cohesive messaging.
Manage paid social media advertising campaigns and budgets.
Develop and implement social media contests, giveaways, and interactive content to boost engagement.
Create monthly reports outlining key performances and insights from social media activities.
Assist in crisis management and reputation management on social media platforms.
Engage with influencers and brand ambassadors to expand reach and enhance brand visibility.
Train and guide junior staff on best practices and emerging social media trends.
Establish and maintain relationships with key audiences, stakeholders, and partners on social media.
Contribute to content planning and brainstorming sessions focused on social media initiatives.
Required Qualifications
Bachelors degree in Marketing, Communications, Public Relations, or a related field.
2+ years of experience in social media management or a similar role.
Proficient in using social media networks (Facebook, Twitter, Instagram, LinkedIn, etc.).
Strong understanding of social media analytics tools and reporting mechanisms.
Exceptional writing skills with the ability to adapt tone and style based on audience.
Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Ability to work on multiple projects in a fast-paced environment.
Familiarity with SEO principles and keyword research best practices.
Strong communication skills, both verbal and written.
Proven ability to drive engagement and brand awareness through social media.
Creativity with a focus on innovative content ideas and campaigns.
Detail-oriented with excellent organizational and time management skills.
Ability to handle customer feedback and inquiries with professionalism and tact.
Familiarity with social media management tools (e.g., Hootsuite, Sprout Social).
A deep understanding of the digital marketing landscape and trends.
A proactive approach, with the ability to work independently and as part of a team.