Marketing Manager

Role - Marketing Manager

Experience - 2- 4

Location - New Delhi

Responsibilities:

Strategic Planning: Develop and execute comprehensive marketing strategies aligned with business goals.

Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape.

Campaign Management: Plan, implement, and oversee marketing campaigns across various channels (digital, print, social media).

Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and platforms.

Budget Management: Manage the marketing budget, ensuring effective allocation of resources for maximum ROI.

Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment.

Performance Analysis: Monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize results.

Collaboration: Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives.

Requirements and Skills:

Bachelor s degree in Marketing, Business Administration, or a related field; MBA preferred.

Proven experience in a marketing role, with a track record of successful campaigns.

Strong understanding of digital marketing, SEO, and social media strategies.

Excellent communication and interpersonal skills.

Proficiency in marketing analytics tools and software (e. g. , Google Analytics, CRM systems).

Creative thinking and problem-solving abilities.