Sr Web Campaign Specialist

What if, instead of a job, you had a mission? A mission to create the future of healthcare alongside a

team of brilliant, passionate people, on a canvas that touches billions of consumers around the

world?

It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to tu these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.

We are looking for young enthusiasts and curious minds to join our digital acquisition team.

Primarily the responsibility of the role is to independently manage a channel or business digital

marketing end to end.

Job Responsibilities

• Creating, managing, and optimizing campaigns and ads on Google Search and optimise for

web transitions

• Run lead generation campaigns across facebook, Google and LinkedIn
• Monitor and Optimise campaigns to meet daily and weekly goals
• Coordinate with the Graphic Designing team/agency/product marketing to get creatives

made for ads

• Collaborate with Product, Engineering, Finance, Analytics, and Business teams for new

initiatives for driving growth

• Invest in new campaign experiments to unlock growth opportunities
• Revenue and profitability analysis leveraging data and analytics to optimize the paid funnel

maximize revenue

• Identify the latest trends and technologies affecting our industry. Pushing our Digital

marketing Strategies beyond industry best practices.

Must Have 2+ years of experience in one of the following:

1. Google Search Campaigns [On Web Transactions]

2. Experience with Lead Generation Campaigns

Skills Required: Campaign & Budget Management, Creative thinking, Strong analytical thinking,

Experience with tools like Facebook, Adwords, Twitter Ads, Google Analytics, Youtube Ads, etc.

Obsession with creative effectiveness, excellent excel skills

Behavioral Traits: Willingness to learn new skills, embrace emerging technology, dedication to

growth with concrete examples, the abilities to adapt easily to change and accept increased

responsibility with complete ownership, pushing yourself to learn a new skill or strategy, to take on

additional responsibilities and having a positive, hard-working attitud