Planify Capital - Manager - Social Media (5-8 yrs)

We are an innovative fintech company looking to expand our digital presence and enhance our brand engagement across multiple channels.

We are seeking a skilled and experienced Social Media Manager to lead our social media strategies and email marketing initiatives.

Job Responsibilities:

- Develop and implement comprehensive social media strategies to increase brand visibility and engagement across various platforms (LinkedIn, Facebook, Twitter, Instagram, etc.

- Manage WhatsApp marketing strategies for customer engagement and lead generation.

- Lead and optimize email marketing campaigns, ensuring effective communication with our audience and improving open rates, click-through rates, and conversion rates.

- Oversee daily social media operations, ensuring content is consistent with the brand's voice, tone, and style.

- Analyze and report on social media performance metrics, providing insights and strategies for improvement.

- Work closely with the marketing team to create engaging and relevant content that aligns with business objectives.

- Handle and guide a dynamic team, providing leadership and mentorship to ensure smooth execution of all digital marketing activities.

- Stay up-to-date with the latest trends in social media, digital marketing, and fintech to ensure strategies remain innovative and effective.

- Manage content calendar and ensure timely delivery of content across platforms.

- Collaborate with other departments to create campaigns that reflect company initiatives and offerings.

Required Skills & Qualifications:

- 5+ years of experience in social media management, digital marketing, or a related field, preferably in the fintech industry.

- Strong proficiency in email marketing and WhatsApp marketing.

- Expertise in social media optimization and content strategies for various platforms.

- Proven experience in team handling and managing a team of digital marketers or content creators.

- Excellent communication and writing skills, with the ability to create compelling content that resonates with diverse audiences.

- Strong analytical skills to track and measure campaign success and suggest improvements.

- In-depth knowledge of tools and platforms for social media scheduling, email marketing, and performance analytics.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.