LoveLocal - Manager - Social Media (5-8 yrs)

- Develop innovative social media and content marketing experiences that engage the consumer and help tell meaningful stories.

- Influence the broader content strategy of the business by collaborating closely with internal creative teams.

- Be the voice in the room to always push the creative envelope for all social media campaigns.

- Should be working autonomously with teams (brand, internal design, PR , CX & others), and onboard agencies, as in when needed & also take responsibility for driving defined metrics of measurement.

- Own the brand's ORM track sentiment analysis, design escalation matrix and ensure effective resolutions to negative conversations.

- Ensure each of the brand's visual, tone and style guidelines are maintained across social media.

- Lead social media channel management, for LoveLocal, daily and flawless execution of social media duties end-to-end.

- Develop and maintain a content calendar to ensure a consistent publishing schedule across all platforms.

- Write compelling copy for website, blog posts, email newsletters, and other marketing materials.

- Optimise content for SEO and lead generation goals.

- Monitor and analyse content performance metrics to inform future content strategy.

- Stay informed about industry trends and competitors' content strategies.

- Minimum 5-8 years exp in Social media management for social first brands across consumer tech brands across e-commerce, Grocery or Hyper Delivery categories.

- Proven track record of strategic & tactical planning & execution.

- Must have hands-on experience in building playbooks for consumer-facing social brands at diff stages of growth.