Manager - Strategic Marketing

The Business Intelligence Strategic Insights Manager is responsible for driving data-driven decision-making by providing strategic insights, competitive benchmarking, and market analysis. This role involves analyzing business performance, market trends, and competitor strategies to identify growth opportunities, support MA initiatives, and guide long-term business strategies. The ideal candidate will work closely with senior leadership, business development, and cross-functional teams to deliver actionable insights that support the company s strategic goals.

 

KEY STAKEHOLDERS: INTERNAL Senior Leadership Executive, Business Development Team, Program Management Team, Sales Marketing Team, Finance Team

KEY STAKEHOLDERS: EXTERNAL Market Research Firms Data Providers, Current Customers

REPORTING STRUCTURE: Reports to Head Strategic Marketing

ESSENTIAL QUALIFICATION: MBA in Marketing ( Pharma Graduates preferred)

RELEVANT EXPERIENCE: 3+ Years

Roles and responsibilities:

Business Intelligence Competitive Benchmarking:

Generate insights on company performance and conduct benchmarking with competitors to identify competitive advantages, gaps, and growth opportunities for the business.

Conduct inter-firm benchmarking studies of competitors, including strategies, investment plans, MA initiatives, financials, product portfolios, and pipelines to guide strategic decisions.

Market Analysis Growth Opportunities:

Analyze clinical pipelines of existing and prospective customers using databases such as Global Data, IQVIA, and Cortellis, focusing on therapeutic areas, geography, molecule types, and stages of development.

Identify and evaluate new business segments (services, and regions) and potential customers through various approaches, leveraging databases like IQVIA and import-export data.

Provide insights on funding status, including venture funding, mergers, debt offerings, acquisitions, and service agreements.

Strategic Decision Support:

Conduct detailed analysis on strategic growth areas and present findings to leadership and business unit heads to facilitate strategic decision-making.

Support leadership with strategic insights on MA deals, including integrating new capabilities or technologies that align with business goals.

CRM Data Insights Reporting:

Leverage internal CRM data (Salesforce.com) and external data sources to analyze business trends, track RFP outcomes, lost deals, and customer engagements.

Provide regular reports, including monthly reviews of order book, RFP analysis, and business forecasts, offering actionable insights for business improvement.

Collaboration Cross-functional Support:

Collaborate with senior leadership, business development, program management and site teams to support company objectives.

Provide insights and strategic recommendations to support long-term business goals and cross-functional initiatives

 

Key Competencies

 

1. Analytical Thinking: Ability to analyze complex data sets, identify patterns, and derive actionable insights.

2. Strategic Planning: Experience in strategic analysis, competitive benchmarking, and supporting business growth initiatives.

3. Market Research Industry Knowledge: Strong understanding of market trends, competitive landscape, and industry-specific developments.

4. Collaboration Communication: Strong interpersonal skills to work effectively across teams and present findings to senior leadership.

5. Problem Solving: Ability to identify challenges, evaluate potential solutions, and implement strategies for business improvement.

6. Data Management Reporting: Proficiency in utilizing data tools (e.g., Salesforce, IQVIA) and generating clear, insightful reports.

 

ESSENTIAL QUALIFICATION: MBA in Marketing ( Pharma Graduates preferred)

 

RELEVANT EXPERIENCE: 3+ Years