Lead I - Creative Design

Role Proficiency:

Create engaging and on-brand graphics for a variety of media - the entire process of defining requirements visualizing and creating graphics including illustrations logos layouts and images. Shape the visual aspects of sales enablement assets GTM collateral websites product/platform/services packaging exhibitions etc. Lead a team of designers.

Outcomes:

1. Study design briefs and determine requirements
2. Schedule projects and define constraints and timelines
3. Conceptualize visuals based on requirements
4. Prepare rough drafts and present ideas
5. Develop illustrations logos and other designs
6. Use the appropriate colours and layouts for each graphic
7. Work with content creators and creative director to produce final design
8. Amend designs after feedback
9. Organize multi-task and manage time
10. Ensure final graphics and layouts are visually appealing and on-brand

Measures of Outcomes:

1. # of requests handled
2. % of special tasks requests handled (Deviations late hours & weekend support)
3. Time to the first draft
4. % standard compliance (UST Branding guidelines)
5. % of alignment with the requirement
6. Feedback from internal clients / Client Satisfaction %
7. TAT of deliverables
8. Quality - Rework time # hours spent (Review comments assessment from manager / requestor)
9. # of contributions to sales asset Library

Outputs Expected:

Design:

1. Understand requirements from requestors
2. Ensure strict adherence to UST Branding Guidelines
3. Pro-active problem solving (design issues)

Stakeholder Management:

1. Connect with Internal clients and get specific details of the requirements
2. Schedule and attend calls with internal clients
3. Maintain strong relationships with all stakeholders

Sales Enablement:

1. Contribute to NewLexicon
2. Collaborate with content creators and contribute and support RFPs as required

Team Management:

1. Mentor Juniors in the team
2. Knowledge sharing with the team
3. Evaluate the quality of work

Skill Examples:

1. Creativity: Must think of new and exciting ways to visually communicate ideas.
2. Communication: Should clearly discuss messages and ideas with the art director requestor or other designers to make sure they are creating an effective design.
3. Computer skills: Proficient in ppt photo editing layout and publishing software.
4. Time-management: Must prioritize projects and use their time efficiently to meet these deadlines.
5. Analytical skills: Should be able to take a complex idea or data set and determine the best visual representation.
6. Alignment: Ensuring that the text images and icons are aligned perfectly in the layout
7. Consistent: Ensuring uniformity and avoiding any conflict between fonts shapes colours backgrounds and overall theme
8. Adherence: Following the brand guidelines
9. Revamp: Adapting and improving graphic elements like typography and backgrounds to match latest trends
10. Iconography: Leveraging provided icons to compliment the content and design

Knowledge Examples:

• Familiarity with design software and technologies (Adobe Suite)
  1. A keen eye for aesthetics and details
  2. Excellent communication skills
  3. Ability to work methodically and meet deadlines
  
  
  Additional Comments:

  4 to 8 yrs experience CGI, 3D, design related degree or equivalent education and experience. An CGI Artist will play a Critical role to deliver high quality 3D Art assets and textures for virtual, augmented, and mixed reality should have creativity, artistic ability, technical proficiency. CGI Artists work with many different people. So, they need to have the ability to communicate clearly both verbally and in writing. Strong foundation in 3D modelling, lighting, UV wrapping, rendering and who demonstrates photo-realistic asset creation of real-world objects. Key Responsibilities Good knowledge in creating photo realistic complex 3D modelling and Texturing Able to recreate any type of sample or reference in 3D Producing benchmark materials and textures using substance painter. Produce high quality PBR textures for all real time assets. Knowledge on Unity with AR/VR experience - Good to have Expertise/ experience with a variety of 3D modelling and visualization software that may include Maya, Vray, Zbrush, Substance Painter/Designer.