Adobe Target Developer

Role & responsibilities

Configure, administer, and operate Adobe Target to build Multi-channel campaigns

• Debug, troubleshoot, and fix the configuration and integration issues.
• Partner with the analytics teams on measurement across customized site experiences
• Diagnose and troubleshoot technical issues related to delivering custom site experiences
• Communicate and partner with upstream and downstream teams regarding the

execution against the desired testing strategy

• Deliver against the website optimization and customized experience strategies across the

website and other touch points.

• Architect and design Adobe target technical solutions to drive multi-touch/multi-channel

marketing, defined by the buyer s journey

• Drive technical effort working with IT partners, site management and creative to ensure

timely execution of testing and/or personalization cadence

• Configure, administer, and operate Adobe Target to build Multi-channel campaigns
• Monitor the effectiveness of digital Campaigns and iterate to yield higher ROI.
• Prepare and implement detailed project plans that list tasks, milestones, timelines,

deliverables, dependencies, and task owners.

• Communicate and partner with upstream and downstream teams regarding the

execution against the desired testing strategy

• Develop JavaScript, CSS, and HTML

Preferred candidate profile

Bachelors degree in computer science, software engineering, or a related field.

• Proven 5+ years of experience as an Adobe Target Developer or similar role, with a strong

portfolio of successful personalization campaigns

• Proficiency in JavaScript, HTML, CSS, and other web technologies.
• Experience with A/B testing, multivariate testing, and other optimization techniques.
• In-depth knowledge of Adobe Target platform, including its capabilities, features, and

integration with other Adobe Experience Cloud products.

• Adobe Target Certification and Experience with tag management systems (e.g., Adobe

Launch are a plus

General skills:

• Strong analytical skills with the ability to interpret data and generate actionable insights.

• Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and

delivering high-quality work.

• Strong analytical and programming skills

• Excellent problem solving skills

• Good understanding of Computer Science fundamentals

• Good understanding of web technologies

• Quick learner with passion to learn and adapt to new technologies

• Excellent verbal and written communications skills and being a team player

• Attention to details and striving for perfection

• Working in Agile environment

Perks and benefits