Marketing Strategist ABM & Paid Media

About Position:

Marketing Strategist ABM & Paid Media. Plan and manage multi-channel paid media campaigns, including LinkedIn Ads, Google Ads, and Content Syndication platforms. Develop and execute ABM strategies to target key accounts and drive business.

• Role: Marketing Strategist ABM & Paid Media
• Location: Pune
• Experience: 5 - 8 Years
• Job Type: Full Time Employment

What You'll Do:

Strategic Campaign Planning and Execution:

• Plan and manage multi-channel paid media campaigns, including LinkedIn Ads, Google Ads, and Content Syndication platforms. Develop and execute ABM strategies to target key accounts and drive business.
• Paid Media Management & Optimization: Continuously optimize campaigns based on performance data, including creative adjustments and audience targeting refinements. Identify and relaunch underperforming ads with data-driven adjustments to improve ROI.

Creative Strategy:

• Collaborate with key stakeholders to craft ad copies that resonate with target audience and influence decision-makers.
• Engage with design team to develop impactful messaging and visuals.

Stakeholder Management:

• Partner with Marketing, Sales, and Inside Sales to align strategies with revenue goals. Support the development of ABM other campaign playbooks and audience engagement frameworks.

Performance Analysis and Reporting:

• Monitor, analyze, and report campaign performance metrics, delivering actionable insights and provide regular dashboards and reports for internal stakeholders.

Audience Insights and Market Trends:

• Stay ahead of the industry trends, competitive landscapes, and audience behavior to recommend marketing strategies.

Expertise You'll Bring:

• Proven experience in managing campaigns on LinkedIn, Google Ads, and Content Syndication Platforms.
• Additionally, experience in Demand base or 6Sense will be an additional advantage for correctly understanding and launching intent based campaigns.
• Ability to analyze performance metrics and pivot campaigns for higher engagement and ROI.
• Strong understanding of campaign setup on Salesforce and Pardot and integrating forms with Ad platforms such as LinkedIn for lead generation campaigns.
• Deep understanding of buyer personas, sales cycles, and marketing dynamics in IT or Software product industries.
• Creative mindset with ability to craft and adapt messaging to influence audience segments.
• Strong analytical and problem-solving skills as well as excellent project management and communication skills.

Benefits:

• Competitive salary and benefits package
• Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Annual health check-ups
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Our company fosters a values-driven and people-centric work environment that enables our employees to:

• Accelerate growth, both professionally and personally
• Impact the world in powerful, positive ways, using the latest technologies
• Enjoy collaborative innovation, with diversity and work-life wellbeing at the core
• Unlock global opportunities to work and learn with the industry's best

Let's unleash your full potential at Persistent

"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.