Head - Brand Development - Real Estate (5-10 yrs)

Job description

Company Description

IONIC (TWIF Technologies Private Ltd) is a tech-enabled marketplace discovery platform for home improvement and commercial spaces in India. We are dedicated to transforming living and working spaces with cutting-edge technology and innovative products. Our platform integrates Order Management Systems (OMS), Payment, and Fintech solutions to ensure seamless end-to-end data orchestration in material supply chain management.

Head of Brand Management - (IONIC - TWIF Technologies Private Limited)

Location: Bengaluru, Karnataka, Distribution Center, Kada Agrahara Road (Near Prestige Augusta Golf Village)

Employment Type: Full-time

Experience Level: Mid to Senior

Experience: Minimum 5 Years of Work Experience

Brand: Mayuri International

About Us:

IONIC (TWIF Technologies Private Limited) is a category-defining tech company building innovative solutions in the home and commercial interiors, furniture, and real estate spaces, leveraging AI and cutting-edge technologies. We are a recognized start-up from DPIIT, funded under the Start-Up India Seed Fund and incubated by ACICI IIT (ISM) Dhanbad, and part of Letsventure Elite startup cohort with a mission to revolutionize the industry and create a global impact. We collaborate with well-reputed brands like IKEA, Merino, Pidilite, and the merged brand Mayuri International (TWIF's B2B Private Label).

The Opportunity:

We are seeking a dynamic and experienced Head of Brand Management to lead and grow our in-house B2B brand Mayuri International, a well-known name in B2B home and commercial space seating solutions. This role is currently open for female candidates. We are particularly interested in candidates with backgrounds in Consulting, L&D, Hospitality, Seasoned Real Estate Sales, Cabin Crew, Wellness and Interior background who can bring fresh perspectives and drive the brand's growth.

Key Responsibilities:

- Develop and execute comprehensive brand strategies to enhance Mayuri's market presence and reputation.

- Build sales funnel

- Lead marketing campaigns, ensuring alignment with the brand's vision and business objectives.

- Collaborate with cross-functional teams to drive brand consistency across all touchpoints.

- Analyze market trends, customer insights, and competitor activities to identify growth opportunities.

- Build and nurture relationships with key stakeholders, including clients, partners, and internal teams.

- Oversee the creation of compelling content and communication strategies to engage target audiences.

- Drive initiatives to strengthen brand loyalty and customer satisfaction.

Who We're Looking For:

- We encourage Female candidates to apply with a proven track record in consulting, L&D, hospitality, seasoned real estate sales head, cabin crew, wellness and Interior background to apply, preferably residing near North of Bangalore, in and around Manyata Tech Park.

- Strong leadership skills with the ability to inspire and manage high-performing teams.

- Any foreign nationals currently on student or any other Visa with a stay validity of more than a minimum 6 months.

- Strong ENGLISH communication skills are mandatory.

- Excellent communication, negotiation, and relationship-building skills at CXO levels and decision-makers.

- Strategic thinker with a creative mindset and a passion for brand building.

- Experience in B2B or luxury brand management is a plus.

- Ability to thrive in a fast-paced startup and dynamic environment.

Why Join Us?

- Be part of a well-known and respected brand in the home and commercial space category.

- Opportunity to lead and shape the future of brand identity.

- An inclusive and diverse work environment that values innovation, collaboration and of course fun while working.

Attractive Compensation: INR 40,000 [ NET] + Generous 6 figures PBB (Performance Based Bonus) + Dedicated Company Car- (For office work)

- Passion for innovation and solving real-world problems.

- Creative, hardworking, and forward-thinking individuals eager to learn and grow with an owner's mindset.

- Real-World Experience: Work on impactful projects in a dynamic environment.

Mentorship: Guidance from industry experts and seasoned professionals from the alumni of London Business School & IITs, worked in some top Fortune 100 companies globally like Walmart, Lowe's, IKEA, Herman Miller.

Career Growth: Potential for high-performance bonuses along with foreign holiday trips for a family of 2.

Work Culture: Collaborative, inclusive, and respect for individuals.

Work-life balance: 5 Days a week

Corporate Bank account with Credit card facility along with airport access lounge.

Medical Insurance Cover: Medical coverage for the family immediately after confirmation.

How to Apply:

If you're ready to take on this exciting challenge and make a significant impact, we'd love to hear from you! Please apply on LinkedIn or share your updated resume and a brief cover letter highlighting your relevant experience with the subject line: "Head of Brand Management Application - Mayuri."

Join us in redefining excellence for our in-house B2B brand

Deadline: Applications will be reviewed on a rolling basis, so apply early to secure your spot!

Industry : Technology, Information and Internet

Employment Type : Full-time