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1 TimesPro Performance Marketing Manager Job
Assistant Manager - Performance Marketing
TimesPro
posted 6d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
ABOUT US
TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled,
with a goal of making learning accessible for anyone who seeks to grow.
TimesPro aims to fulfil aspirations of by making excellence accessible through learner-centric innovations and global
collaborations.Established in 2013, we are the award-winning H. EdTech initiative of the Times Of India Group, catering to the
learning needs of Indians with aspirations of career growth.
We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They
include employment-oriented Early Career courses across BFSI, e-Commerce, and technology sectors; Executive Education for
working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for
learning and development interventions at the organisational level.
Visit us at https://www.timespro.com
JOB DESCRIPTION:
Execute and manage paid marketing campaigns such as but not limited to on Facebook, LinkedIn, Affiliates Partners, Google
Develop campaign structures based on program requirements
Develop media plans for programs inferring data from past campaigns
Draw insights and conclusions with data
Good with data and analysis and can make data-backed campaign decisions
Monitor and control cost metrics such as CPL [Cost Per Lead] and CAC [Customer Acquisition Cost] within specified benchmarks
Collaborate with cross-functional teams to coordinate creatives and landing page development
Continuously monitor campaigns 24/7, optimizing marketing bids and strategies to maximize ROI
Has a good hold of English and can guide the creative team to get good output on copy, content & creatives
Utilize hands-on expertise in Excel Formulas and Pivot tables for simplified reporting
Prepare daily, weekly, and monthly reports, providing insights on campaign performance
Is well versed with the execution of communication channels such as but not limited to Whatsapp, SMS, Email
EXPERTISE AND QUALIFICATIONS
Experience with Salesforce is an added advantage
Experience of having worked in lead generation business is an added advantage
Paid marketing, performance marketing
Microsoft Excel
Excellent communication skills
Understanding of channels and attribution
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Performance Marketing Manager roles with real interview advice
What Performance Marketing Manager at TimesPro are saying
Performance Marketing Manager salary at TimesPro
reported by
3
employees
with 11-25
years exp.
₹14
L/yr - ₹60
L/yr
83%
more
than the average Performance Marketing Manager Salary in India
View more details
What TimesPro employees are saying about work life
based on 276 employees
Flexible timing
Monday to Friday
No travel
Day Shift
TimesPro Benefits
View more benefits
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