Flipkart - Manager - Performance Marketing - Fashion Category (2-5 yrs)

About Flipkart:

- In 2007, we started the Flipkart journey by selling books online. But now, over a decade later, our story is quite different. Today, Flipkart is India's largest online marketplace and one of India's leading technology powerhouse that is disrupting the way India shops online. What has got us here? The dynamic, passionate and talented folks we call Flipsters!

- Our core values define our identity and form the basis of our actions and reflect in everything that we do at Flipkart. Values enable us to shape the desired organizational culture in which each Flipster can thrive and be at their best.

- We believe in taking bold bets and changing the paradigm, having a sense of urgency to solve problems strategically and putting great ideas into action. We look at the world from our customer's point of view and keep customers at the heart of everything we do. We strive to do the right thing always and be committed to our customers and stakeholders.

Job Overview:

- The Performance Marketing Manager will spearhead the creation, execution, and optimization of marketing campaigns across various digital platforms.

- This strategic role requires a data-driven thinker with strong analytical skills who can propel growth through innovative marketing tactics and informed decision-making.

Key Responsibilities:

Strategy Development:

- Formulate and implement performance marketing strategies that align with business objectives.

- Define key performance indicators (KPIs) and establish measurable targets for all marketing initiatives.

Campaign Management:

- Manage and optimize paid marketing campaigns across platforms including Google Ads, Facebook Ads, Instagram, and LinkedIn.

- Ensure all campaigns are aligned with overarching marketing goals and adhere to brand guidelines.

Data Analysis and Reporting:

- Analyze campaign performance metrics to uncover trends, insights, and areas for enhancement.

- Prepare and present detailed performance reports to senior management, emphasizing key metrics and return on investment (ROI).

Budget Management:

- Effectively allocate and oversee the marketing budget to maximize ROI. ( Division / Split across various events & categories)

- Monitor and report on expenditure to maintain budget adherence.

Collaboration:

- Collaborate with creative and content teams to develop compelling ad creatives and messaging.

- Coordinate with other marketing functions (SEO, social media, email marketing) for cohesive campaign execution.

Market Research:

- Stay abreast of digital marketing trends, technologies, and best practices.

- Conduct competitive analyses to identify market opportunities and potential threats.

Optimization:

- Continuously test and optimize campaigns for improved performance through A/B testing and audience segmentation.

- Implement data-driven adjustments to enhance conversion rates and lower customer acquisition costs.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- Minimum 2-5 years of experience in performance or digital marketing.

- Proven track record of managing and optimizing campaigns on platforms such as Google Ads and Facebook Ads.

- Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Excel).

- Deep understanding of SEO, SEM, PPC, and other digital marketing strategies.

- Creative mindset with the ability to generate innovative marketing ideas.

- Excellent communication and collaboration skills.

- Experience with marketing automation tools and CRM systems is a plus.

- Relevant certifications (Google Ads, Facebook Blueprint, etc.) are preferred.

Key Skills:

- Analytical Skills:Strong ability to interpret data and make informed, data-driven decisions.

- Technical Proficiency: Knowledge of digital advertising platforms and tools.

- Creativity:Capacity to develop engaging and effective ad creatives.

- Project Management:Strong organizational skills to manage multiple campaigns effectively.

- Communication:Excellent verbal and written communication abilities.

- Collaboration: Proficiency in working with cross-functional teams.

What We Offer:

Competitive salary

Opportunities for professional growth and development.

Dynamic and inclusive work environment.

Visit our career site to know more about what it means to work at Flipkart.

Being Yourself @ Flipkart:

Flipkart respects and values differences. We are proud to be an equal opportunity employer and are committed to promoting a diverse workplace culture where every individual is valued for who they are, regardless of race, color, age, faith, gender identity or expression, sexual orientation, nationality, marital status, professional pedigree, physical ability, veteran status, or any other characteristics. We firmly believe that when people with diverse identities and perspectives work together, we create the most value - for our customers, our people, and society. We are committed to fostering a culture of inclusion and belonging, where diverse teams innovate and excel every day.