Digital Marketing Specialist

Key Responsibilities

1. Paid Advertising

Meta Ads- Develop, manage, and optimize Meta (Facebook and Instagram) advertising campaigns to drive traffic and increase conversions.

Google Ads- Create, monitor, and optimize Google Ads campaigns, including search, display, shopping, and remarketing ads.

YouTube Ads- Design and manage engaging YouTube ad campaigns to capture attention and drive results.

TikTok Ads- Plan, execute, and optimize TikTok ad campaigns to target relevant audiences and enhance reach.

2. Search Engine Optimization (SEO)

On-Page SEO- Optimize website content, meta tags, and product pages for search engines.

Off-Page SEO- Build backlinks, conduct outreach, and improve domain authority through ethical SEO practices.

Technical SEO- Perform audits and implement strategies to improve website performance, speed, and crawlability.

3. Social Media Management & Organic Growth

Oversee daily posting and content management on all social media platforms, including Facebook, Instagram, Twitter, TikTok, and YouTube.

Create and implement strategies to grow followers, engagement, and brand presence organically.

Monitor trends and competitor activity to adjust social media strategy.

Track and analyze social media metrics to continuously improve performance.

4. Content & Blog Management

Ensure consistent submission of SEO-optimized blogs aligned with marketing goals.

Collaborate with the content team to brainstorm ideas for engaging posts, scripts, and ad copy.

5. Email Marketing

Develop and execute email marketing campaigns using Klaviyo, including segmentation, automation, and performance tracking.

Craft engaging email content to nurture leads and convert subscribers into customers.

6. E-Commerce Platform Knowledge

Manage marketing campaigns for platforms such as Shopify, WooCommerce, and WordPress.

Collaborate with developers to ensure seamless integration of marketing tools and landing page optimization.

7. Analytics and Reporting

Monitor and analyze campaign performance across all platforms using tools such as Google Analytics, Meta Ads Manager, and Klaviyo analytics.

Provide actionable insights and detailed reports on the success and ROI of marketing efforts.

Additional Responsibilities

Manage and schedule marketing calendars for product launches, seasonal campaigns, and promotions.

Research and adapt to emerging trends, tools, and technologies in digital marketing.

Guide the multimedia and content teams to ensure alignment with marketing strategies.

Coordinate influencer partnerships and collaborations to amplify brand reach.

Core Expertise Required

Proficiency in Meta ads, Google Ads, YouTube Ads, and TikTok Ads.

Advanced knowledge of SEO (on-page, off-page, and technical).

Strong expertise in Klaviyo email marketing platform.

Experience in managing social media platforms with a focus on organic growth.

In-depth understanding of e-commerce marketing strategies.

Excellent analytical skills with the ability to interpret data and drive decision-making.

Additional Skills

Basic graphic design skills to support content creation.

Strong organizational and time management abilities.

Knowledge of Twitter marketing and engagement strategies.

Excellent communication and collaboration skills.

What We Offer

Remote Work Opportunity- Work from anywhere, following EST New York time.

Fast-Paced Growth Environment- Join a rapidly expanding company with immense growth potential.

Performance-Based Incentives- Monthly bonuses for outstanding results.

Immediate Hiring- Start contributing and making an impact right away.

Requirements

Proven experience in digital marketing, particularly in e-commerce or related industries.

Strong expertise in Meta Ads, Google tools, Klaviyo, and SEO.

Ability to manage multiple responsibilities independently in a fast-paced environment.