Digital Marketing Specialist

Digital Marketing Executive

Role:

As a Digital Marketing Executive, you will play a pivotal role in driving significant inbound demand generation through various digital channels, primarily focusing on Search Advertising (Google AdWords), LinkedIn Marketing Solutions and SEO in an Enterprise Account Based Marketing Context. You will be responsible for planning, executing, and optimizing paid digital campaigns to attract and convert high-quality leads to contribute to significant growth in Sales Pipeline. You will be part of global revenue marketing team that is empowering full-funnel revenue impact cross GTM operations. The role is based in Chennai.

Key Responsibilities:

• Plan, optimize, and implement paid search campaigns through Google Adwords and other ad platforms to drive inbound leads and sales qualified opportunities.
• Plan & Execute SEO initiatives across both on-page & off-page optimization to improve organic traffic visits and inbound leads.
• Plan & Execute LinkedIn ABM campaigns to drive engagement and conversions from target accounts
• Track and Manage Account Journeys through CDP Platforms by measuring intent & engagement signals and planning downstream initiatives based on the same.
• Drive Marketing automation initiatives to track inbound journey and measure attribution to inbound led demand generation.
• Analyse campaign performance to derive actionable insights and execute recommendations.
• Configure, track and monitor web analytics to measure impact of website, LinkedIn and other online channels.
• Market Research, Competitive analysis and benchmarking to improve campaign performance.
• Collaborate with Outbound demand generation teams to execute inbound led outbound initiatives with an ABM Inbound perspective.

Required Skills & Qualifications:

• 3 to 5 years of proven digital marketing and hands-on experience in planning & executing SEO, SEM ( Google Adwords ) & LinkedIn Marketing Campaigns.
• Hands-on experience across digital marketing platforms that include Google Adwords, HubSpot, Google Analytics , Google Search Console, ABM platforms, LinkedIn Marketing Solutions, CDP Platforms etc.
• Understanding of Enterprise ABM and ability to bring ABM context across campaign planning & execution.
• Understanding of Martech tools and hands-on experience on leveraging AI & Martech tools to automate marketing workflows and dashboards.
• Bachelors Degree in any domain. Post graduation in Management would be an added advantage.