A brand development manager typically has a wide range of responsibilities, which can include:
Creating marketing plans that promote brand awareness and increase customer loyalty
Developing identifying marks for products offered by the companyResearching consumer preferences and attitudes about products to identify trends and patterns in buying behavior
Managing all aspects of a brand s identity, including its visual appearance and name recognition
Developing marketing materials such as brochures, advertisements, and product labelsManaging advertising campaigns for brands by developing concepts, selecting media outlets, negotiating rates, and monitoring results
Identifying new markets for existing brands or creating new brands for untapped markets