Manager - Public Relations and Corporate Communications

Key Responsibilities

Strategy and execution

• Implement comprehensive PR strategies aligned with business objectives
• Create content for flagship campaigns social media campaigns on LinkedIn, X
• Work closely with PR agency to build Panasonics brand externally
• Drive internal communications through effective campaigns, leadership communications, employer branding
• Manage media inquiries and create positive stories around Panasonic.

Internal communications:

• Manage and drive monthly morning meetings, Chairmans townhalls and other employee communications such as internal quarterly newsletter and employee pulse surveys
• Ensure key strategic messages are communicated through innovative methods
• Drive employer branding initiative for PLSIND
• Create videos scripts and other content for internal events CSR communications.
• Support CSR team in communications (press releases, social media campaign, key communication for employees and external stakeholders)
  
  

External communications:

• Create campaign plan and content for key flagship campaigns (eg, ESG campaign, e-waste campaign, PR campaigns for consumer products such as appliances and lifestyle products washing machines, cameras etc)
• Plan and execute traditional and digital PR activities (press release, digital campaign, media interactions, events wherever applicable) for new product launch
• Work with B2B and B2C product teams to support them in lead generation and awareness building activities (through lead generation campaigns on LinkedIn, creating key videos/creative assets, press releases and media interactions)
• Draft media invites, media kits, press releases, product launch collaterals and internal memos & communications (closely work with PR agency for the same)
• Collaborate with brand and marcom team to ensure consistent messaging across all communication channels