Public Relations Manager

Corporate and consumer PR:

• Create, manage, and execute the Corporate and Consumer Communications strategy and calendar.
• Supervise overall earned media budgets to ensure optimal utilization.
• Craft communication materials such as press releases, statements, interview excerpts, scripts, and captions as required.
• Oversee PR and social agency relationships, covering content creation, campaign design, asset management, program execution, budgets, timelines, and anticipated results.
• Collaborate with external partners for PR contract negotiations, renewals, budgeting, planning, execution, and performance evaluation.
• Assess communication activities and programs using diverse tools and industry benchmarks.
• Manage annual budgets, quarterly estimates, and monthly expenditures in accordance with business needs.
• Conduct regular news monitoring and report on industry trends, company brands, competitors, and economic forecasts.
• Cultivate and nurture relationships with both new and existing influencers, serving as a primary contact.
• Negotiate external contracts to ensure cost-effectiveness while adhering to procurement guidelines.
• Ensure compliance with financial processes, including the prompt submission of budgets and purchase orders.
• Participate in PR-related and industry events and trips as required.
• Keep abreast of technological advancements in PR, communications, content design, and delivery.
• Prepare financial releases.
• Supervise and enhance influencer initiatives to elevate brand perception for new launches and core products through earned and paid strategies.
• Identify new PR opportunities based on evolving digital influencer landscapes.
• Leverage influencer relationships in both digital and traditional media to bolster ongoing campaigns.
• Recommend appropriate influencer profiles to brand teams based on campaign objectives and targets.
• Develop and sustain media relationships across different genres of media
• Regularly update and refine media databases to meet brand needs.
• Secure editorial support on brand developments, product launches, campaigns, product seeding, and brand events through media connections.
• Provide essential information to media outlets to secure editorial coverage.
• Conduct face-to-face meetings and relationship-building initiatives to maintain effective media relations.

Financial & Administrative Responsibilities:

• Develop and monitor the communications budget, offering timely status updates.
• Optimize cost efficiencies within budgetary constraints.

LinkedIn management:

• Draft content for LinkedIn and reporting