PAC Cosmetics - Brand Marketing (5-10 yrs)

Location: Goregaon, Mumbai

Experience: 5+ Years | Passionate About Beauty & Branding? Read On!

Are you a beauty enthusiast with a flair for storytelling, digital trends, and brand innovation? Do you have the creativity to make a brand shine and the strategy to ensure its success? If beauty marketing is your playground, we want YOU to take our brand to the next level!

Your Role - The Magic You'll Create:

Brand Building & Storytelling:

- Develop a unique and powerful brand identity that stands out in the crowded beauty industry.

- Ensure brand consistency across all communications, packaging, and marketing materials.

- Craft compelling narratives that connect emotionally with consumers, highlighting brand values and product benefits.

Product Launches & Campaigns:

- Plan and execute show-stopping product launches that generate buzz and excitement.

- Utilize captivating visuals, influencer collaborations, and social media hype to drive engagement.

- Leverage beauty trends, tutorials, and storytelling to create an aspirational brand appeal.

Digital & Social Media Domination:

- Develop and implement cutting-edge social media strategies to engage, entertain, and convert audiences.

- Build a thriving beauty community through user-generated content, interactive campaigns, and viral challenges.

- Stay ahead of the curve with emerging social platform updates and beauty marketing trends.

Influencer & Partnership Strategy:

- Identify and collaborate with top beauty influencers, bloggers, and industry experts to amplify brand reach.

- Oversee influencer events, PR packages, and exclusive product previews to foster strong relationships.

- Manage contracts, budgets, and ROI-driven influencer marketing strategies to ensure impactful collaborations.

Content Creation & Visual Excellence:

- Oversee high-quality photoshoots, video production, and digital creatives to maintain a visually stunning brand.

- Ensure all assets align with brand aesthetics and appeal to beauty lovers worldwide.

- Work closely with creative teams to execute engaging advertising campaigns across various - channels.

Data-Driven Marketing & Trend Forecasting:

- Monitor beauty industry trends, competitor strategies, and consumer behavior to keep the brand ahead of the game.

- Analyze social media metrics, digital campaign performance, and consumer insights to optimize strategies.

- Provide quarterly reports on marketing effectiveness and areas for growth.

Website & E-Commerce Growth:

- Manage the brand's website, ensuring it's aesthetically pleasing, user-friendly, and SEO-optimized.

- Oversee online marketing campaigns, including SEO, SEM, email marketing, and digital advertising.

- Drive e-commerce sales through innovative digital strategies and seamless user experiences.

What You Bring to the Beauty Table:

- Marketing Expertise: 5+ years of experience in marketing, with a focus on beauty, cosmetics, or fashion.

- Strategic & Creative Mindset: Ability to balance data-driven decisions with creativity to craft powerful campaigns.

- Influencer & Community Management: Experience in building influencer partnerships and - engaging brand communities.

- Content & Storytelling: A strong ability to tell brand stories through captivating visuals, copywriting, and campaigns.

- Digital Mastery: Deep knowledge of social media, paid advertising, SEO, and digital marketing tools.

- Trend-Obsessed: Passion for beauty trends, consumer behavior, and brand innovation.

- Leadership & Collaboration: Ability to lead a team while working cross-functionally with sales, product, and creative teams.

Why Join Us?

- Work with a beauty-forward, innovative, and trendsetting brand.

- Collaborate with top influencers, content creators, and industry experts.

- Exclusive access to the latest beauty launches and product perks.

- A dynamic, passionate, and creative team environment.

- The freedom to experiment, innovate, and make a mark in the beauty industry.

Are you ready to redefine beauty marketing? Apply now and let's make waves in the industry!