PAC Cosmetics - Senior Executive - Influencer Marketing (2-4 yrs)

- Develop and execute influencer marketing strategies and creative campaigns.

- Identify and build relationships with prominent influencers and thought leaders.

- Attend relevant events for networking and business purposes.

- Develop content ideas and write and curate content.

- Research relevant industry experts, competitors, target audience and users.

- Brainstorm new, creative approaches to influencer campaigns.

- Keep abreast of emerging trends, technologies and influencers.

- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.

Qualifications :

- Bachelor's degree in Marketing, Communications, Business, or related field.

- Proven experience 3 years+ in influencer marketing, preferably within the beauty or fashion industry.

- Strong understanding of social media platforms, influencer landscape, and emerging trends.

- Excellent communication, negotiation, and interpersonal skills.

- Analytical mindset with the ability to interpret data and derive actionable insights.

- Creative thinker with a passion for storytelling and brand building.

- Detail-oriented with the ability to manage multiple projects simultaneously.

- Familiarity with influencer marketing tools and platforms (e.g., Influencer Marketing Platforms, social media Analytics Tools) is a plus.

- Knowledge of legal and compliance considerations in influencer marketing is desirable.