PAC Cosmetics - Senior Executive - Social Media (2-4 yrs)

Senior Executive - Social Media ( Female )

- Develop and execute content strategies that align with business goals and target audience.

- Create and publish high-quality, engaging, and relevant content that addresses the needs of the target audience.

- Conduct keyword research and optimise content for search engines.

- Collaborate with cross-functional teams, including designers, developers, and marketers, to ensure consistency and efficacy of content.

- Monitor and analyse website traffic and engagement metrics to continuously improve content performance.

- Stay up-to-date with industry trends and best practices in SEO, content marketing, and digital marketing.

- Write and edit website copy, blog posts, social media content, emails, and other marketing materials.

- Ensure all content is accurate, error-free, and aligned with brand voice and messaging.

- Manage editorial calendar and content production schedules.

- Provide guidance and feedback to junior writers and freelancers, as needed.

Requirements:

- 2+ years of experience with SEO and content writing

- Portfolio of your best content

- Excellent knowledge of all aspects of written English

- Solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content

- Bachelor's degree in English, Journalism, or Communications