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Lead Digital Marketing
Oswaal Books and Learning Private Limited
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
We are seeking a seasoned and dynamic professional to join our team as a Lead Digital Marketing. In this leadership role, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand. The ideal candidate will have a proven track record of success in digital marketing, strategic thinking, and the ability to lead and inspire a high-performing team.
Roles and Responsibilities:
1. Strategy Development:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.
2. Team Leadership:
- Lead and mentor a team of digital marketing professionals.
- Foster a collaborative and innovative team culture.
3. Campaign Management:
- Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing.
- Ensure campaigns are aligned with brand messaging and objectives.
4. Performance Analysis:
- Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.
- Provide insights and recommendations for continuous improvement.
5. Budget Management:
- Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.
- Monitor spending and adjust budgets based on performance trends.
6. Cross-Functional Collaboration:
- Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives.
- Coordinate with external agencies and partners as needed.
7. Brand Building:
- Drive brand awareness and loyalty through effective digital marketing strategies.
- Ensure brand consistency across all digital channels.
Qualifications:
1. Education:
- Bachelors degree in Marketing, Business, or a related field. Masters degree is a plus.
2. Experience:
- Minimum of 8 - 10 years of experience in digital marketing with a proven track record of success.
- Previous experience in a leadership or managerial role.
3. Strategic Thinking:
- Ability to think strategically and develop innovative digital marketing strategies.
4. Team Leadership:
- Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.
5. Analytical Skills:
- Strong analytical and data interpretation skills for performance analysis and decision-making.
6. Communication Skills:
- Excellent written and verbal communication skills.
- Ability to communicate complex digital marketing concepts in a clear and concise manner.
7. Adaptability:
- Ability to adapt to changes in the digital marketing landscape and implement best practices.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
Oswaal Books and Learning Private Limited Benefits
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Team Outings Up-Skill Training Programe Annual Bonus and incentives policy. Health Insurance Birthday celebrations Job Training
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Oswaal Books and Learning Private Limited Agra Office Location
Agra, Uttar Pradesh Office
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Oswaal Books & Learning Private Limited,
1/11, Sahitya Kunj, M G Road
Agra, Uttar Pradesh
282002
282002
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