Orient Electric - Manager - Performance Marketing (6-9 yrs)

Role Overview:

It's a two pronged role . As a Performance Marketing Manager, you will spearhead growth marketing initiatives for Orient Electric's D2C website. The role requires driving paid traffic initiatives , optimizing paid channel mix and revenue generation from the website. Secondly , you will be responsible for driving paid promotions for all campaign and always on initiatives for brand initiatives . This will involve large -medium -low digital format media planning and buying working closely with Publishers and platforms to strategize and execute large digital campaigns.

You will work closely with cross-functional teams and external agencies to ensure the seamless execution of performance marketing strategies aligned with business objectives.

Key Responsibilities:

D2C Performance Marketing :

- Develop, execute, and optimize multi-channel performance marketing campaigns across platforms such as Google, Meta, publishers, and affiliate networks to achieve business objectives (revenue, traffic, and branding).

- Manage agencies to strategize, plan, and execute campaigns effectively while ensuring consistent optimization and performance tracking

- Driving aligned ROAS will the key performance indicator of this part of the role.

- Initiating New channels of growth and optimizing. Testing new platforms that can deliver required ROAS.

- Owning of traffic KPIs across campaigns and channels. Drive traffic to D2C Website aligning paid media goals.

- Testing latest Automated products by platforms like Google and meta - Pmax , Advantage +Suit etc.

- Tracking of conversions and optimization strategy for the always on campaigns on Google and Meta providing incremental results.

- Working alongside the D2C team and building campaign strategy and execution for volume and value deliveries.

- Liaise with creative and content teams to develop compelling assets that adhere to best practices across all media channels.

- Work closely with website developers to implement front-end changes on the D2C website for improved user experience and conversion rates

- Collaborate with the Organic SEO team to ensure holistic revenue tracking and optimization.

- Manage reporting dashboards to provide a single view of overall digital performance metrics.

- Analyze campaign data and generate actionable insights, reporting planned vs. achieved metrics to the Head of Digital Marketing and CMO

Campaign Digital Media Management:

- Develop and execute media plans for large -medium -small digital campaigns across platforms and publishers.

- Liaise with creative and content teams to develop compelling assets that adhere to best practices across all media channels.

- Manage agencies to strategize, plan, and execute large digital campaigns effectively while ensuring consistent optimization and performance tracking.

- Social Promotions - Always On - Work with social media teams to align the social calendar with promotional campaigns and paid advertising efforts.

- Plan and execute Social media promotion campaigns driving reach & engagement for the social media assets.

- Key KPI is to drive engagement with the right audience to deliver your brand message on social media platforms.

- Content for performance - liaison -Liaise with creative and content teams to develop compelling assets that adhere to best practices across all media channels.

- Providing brief to the creative team on the products and pricing strategy with discount callout on creatives.

- Ensure providing detailed Media requirements to the creative team for streamline delivery and timely delivery of assets.

- Ensure All content and creatives are updated on all media campaign which are active.

Role will be reporting into Head of Digital Marketing.

Qualifications and Skills;

- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

- 6+ years of experience in performance marketing, growth marketing, or related roles, preferably in the D2C ecosystem.

- Proven expertise in managing campaigns on platforms like Google Ads, Meta, publishers & affiliate networks.

- Strong excel and analytical skills with experience in managing reporting dashboards and interpreting data to optimize performance.

- Excellent communication and collaboration skills for cross-functional coordination.

- Hands-on experience with website management and familiarity with front-end/back-end coordination.

- Understanding of branding principles and experience in managing creative and content development from agencies or internal content teams.