Drive primary and secondary sales numbers across categories within the area in coordination with team members. Achievement of ABP ensuring business growth profitability.
Partner with distributors in the area to ensure accomplishment of overall revenue profit targets in the assigned region.
Plan and monitor network expansion Appointment Activation.
Support identifies financially strong and reliable distributors dealers, resulting in deeper market penetration reach.
Discover sales opportunities through expanding reach.
Manage customer relationships to maintain / increase the existing SOB (share of business).
Maintain effective relationships with key distributors / dealers in the territory driving their ROI through organization s schemes etc.
Ensure distributor s adherence to service levels.
Manage investment of distributors and take accountability for creditworthiness of outlets and ensure adherence to credit terms.
Be the point of contact for solving all trade related issues and escalating, wherever needed.
Monitor market-operating prices and any instance of cross-territory infiltration and appraise cluster head of any critical information.
Drive cross selling of products across customers.
Ensure effective collections and monitor credit levels for a distributor ensuring adherence to internal sales processes.
Observes competitor strategies within the assigned region.
Identify retail universe in assigned territory through Distributors/dealers.
Conduct identified brand and trade marketing interventions in their areas.