GenAI Global Capability Lead

Role: GenAI Capability Lead

Job Level: SNR (8+ years)

Department: Operations

Industry: Any

Location: Mumbai/Hybrid

Time Zone Required: SAST

Type of Contract: FTE

Start Date: As soon as possible

Language: Proficiency in English is required as we are a global business

A Little Bit About the Role:

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. Pencil are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising.

At Oliver, our business continues to grow year on year and the diversity of the client engagements continues to rapidly expand and evolve. One of the areas of rapid growth is within the automation and AI space. We have a unique opportunity to drive efficiency, deliver assets at speed, at scale, at high quality, and improve asset performance for all our brands. We have the opportunity to take Oliver s automation and AI ecosystem and the teams behind it to the next level through innovation and thought leadership; taking it from good to great and ensuring that we stay out in front of the needs of our rapidly expanding and evolving Unilever client base and their competitors.

The GenAI Capability Lead is a key leadership role responsible for spearheading the development, implementation, and optimization of AI-driven solutions across the account. This individual will work closely with our creative, strategy, and technology teams to identify opportunities where AI can enhance our services, drive efficiency, and generate innovative outcomes for our clients.

What Youll be Doing:

Embedding & Optimising Pencil Usage

• Actively triaging new briefs for potential Pencil usage across disciplines and impacts to each role

• Driving ongoing education/updates to the team around use cases, top tips, what to know, encouraging sharing of techniques and work created globally (workshops/geek outs)

• Documenting and updating teams with changes to Legal and Ethics Guidelines

• Documenting WOWs (admin processes, approvals QC, etc.)

• Leading ongoing training, deep dive, and optimization sessions to ensure broader education and increase awareness

Qualitatively Proving Out Pencil: Collating Weekly / Monthly Best In Class

• Sharing "best of best" with tips on how it impacts internal teams

• Sharing client-facing versions of the same

• Building Pencil project case studies for external/internal use

Quantitative Operational Effectiveness: Capturing Data to Prove Out Impact of Pencil

• Work with Global Ops Team to bring new Efficiency KPI metric into MIs along with helping to build a narrative for teams

• Collating generation data

• Work with the Global Ops Team to identify new data that can be captured as our reporting capabilities improve, along with building robust processes to collect this data in OMG

• Building a Pencil-specific MI that can be used in Global QBRs
• Work with the Global Ops Team to align reporting and tracking of Pencil efficiencies with the values provided in the 2025 scoping proposals

Driving the future: Understanding/communicating Pencil dev roadmap

• Communicating how this will impact our WoW and where it can be leveraged
• Advocating for Pencil roadmap updates
• Communicating roadmap updates to teams and clients

What Youll Need:

• Experience with large-scale enterprise digital transformation programs

• Proven ability to influence change and make tangible improvements

• Ability to gather requirements, validate and turn them into actionable plans

• Ability to gather data from a variety of tools and contribute to meaningful reports demonstrating the impact of AI

• Strong presentation, verbal, and written communication skills, with the ability to articulate complex ideas in easy-to-understand business terms to all levels of management, including senior leaders

• Empathetic leader, digital transformation is as much about the people as the technology

• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is crucial - the ability to learn and digest the benefits and features of AI tools is critical

Why Join Us

• Be at the forefront of integrating AI into creative innovation.
• Collaborate with a diverse team of talented professionals dedicated to pushing creative boundaries.
• Drive meaningful change and deliver cutting-edge solutions for top-tier clients.
• Competitive salary, benefits package, and opportunities for professional growth.

If you are a visionary with a passion for technology and creativity, and youre excited about the potential of AI to shape the future of our industry, wed love to hear from you!

Red ID- 11536