GenAI Instructional Designer

Role: GenAI Instructional Designer
Location: Mumbai/Hybrid
Language: Proficiency in English is required as we are a global business

A Little Bit About the Role:

Awareness of GenAI technology has exploded over the last 12 months - and with it, a whole new world has opened up for creators in advertising.

Our client is a leading marketing and advertising agency. Established in 2004, they are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, they create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting. Their unique model moves at the speed of modern business to drive change from the inside out; working smarter to make clients money go further, and helping them build better solutions, systems and brands.

Forming the backbone of the agency s ability to successfully deliver such a model at scale is its proprietary end-to-end marketing resource management platform, plus several associated specialist tools/platforms . The platform serve s over 4 ,000 end users across multiple regions, as well as across internal users and external client teams and is integral to the way the business tracks, performs and measures its success.

You will require deep experience with GenAI tools and what they can do for creators, the advertising industry and marketing clients - as well as the positivity, energy and lateral problem-solving, to explore and expand techniques to push beyond any perceived creative limitations. One key measure of your success will be your ability to inspire a team with creative solutions day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.

What Youll be Doing:

Collaborate, Innovate and Educate - The overall purpose of this role will be to collaborate with SMEs, stakeholders and users, and understand the range of user requirements in order to design, develop and produce a highly effective, engaging and visible e-learning programme and support content .

Collaborate.

• Consult with stakeholders at all levels of the business to build strong working relationships with Subject Matter Experts (SMEs) and Account teams (and where necessary senior sponsors) to gain an in-depth understanding of the platforms in use, identify learning needs, and determine the capabilities of various user groups and their ideal learning journeys.
• Document and collate feedback and challenges to form and propose the solution design of the e-learning programme and content development.

Innovate.

• Storyboarding and scriptwriting are used to prepare for e-learning content development, allowing for draft, review, and refinement stages.
• Determine the most appropriate learning solution based on training requirements and develop content using the most suitable method.
• Design, create and implement easy-to-digest learner-ready modular assets and content, that are engaging, interactive and easy-to-apply.
• Design the learning content modules to allow new users to be catered for quickly and easily, by combining existing assets and modules into a new learning journey and limiting the need to develop new content from scratch.

Educate.

• Deploying learning content on e-learning management system (LMS) platform (experience using Thrive is an advantage).
• Updating e-learning content in an agile way depending on changing stakeholder/business/user needs and platform updates/enhancements.
• Consult with account health SMEs to analyse and determine learning needs and develop the appropriate content.
• Demonstrate value of the programme through reporting of KPIs.
  

What Youll Need:

• Minimum of 3+ years experience as a learning designer or instructional designer, developing e-learning content (preferably in marketing operations or technology platforms).
• Experience in designing and developing a range of successful learning experiences (face-to-face, e-learning, blended etc).
• Experience in writing an effective and engaging copy, instructional text, audio scripts/video scripts and storyboards that will articulate ideas into structured, engaging content and e-learning curricula modules.
• Ability to interact with various stakeholders and users, to ensure needs are understood and addressed.
• Organised, with a keen eye and close attention to detail, and able to keep a project on track and meet deadlines.
• Able to understand and reflect the clients brand and tone of voice in all the content you create.
• Ideate, innovate and challenge - finding new and creative ways to engage learners.
• Strong interpersonal skills, with the ability to communicate and build good working relationships at all levels with stakeholders and users.
• Have a good working knowledge of learning technology platforms and tools.
• Experience managing project resources and timescales needed to meet required deadlines is second nature to you.
• You will have a clear appreciation and understanding of current trends in learning theories, approaches and techniques.

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Req ID- 11252