Performance Marketing Manager

Key Responsibilities:

1. Performance Marketing Strategy:

• Develop and own the overall performance marketing strategy to drive traffic, revenue growth, and customer acquisition.
• Implement best practices for scaling paid media campaigns across platforms like Google Ads, Facebook Ads, Instagram, TikTok, YouTube, and emerging channels.
• Focus on optimizing for Customer Acquisition Cost (CAC), Lifetime
• Value (LTV), and Return on Ad Spend (ROAS).

2. Campaign Management & Optimization:

• Lead the end-to-end execution of digital marketing campaigns, including planning, budgeting, execution, and performance analysis.
• Continuously optimize campaign performance through A/B testing, creative iterations, audience targeting, and bid adjustments.
• Collaborate with creative teams to develop high-converting ad creatives and landing pages.

3. Data Analysis & Reporting:

• Analyze campaign performance data and customer behavior metrics to identify trends and opportunities.
• Create detailed performance reports, providing actionable insights and recommendations to senior leadership.
• Use predictive analytics to forecast performance outcomes and guide budget allocation.

4. Customer Journey & Funnel Optimization:

• Work closely with UX teams to optimize the customer journey from acquisition to conversion.
• Focus on increasing conversion rates through landing page optimization, checkout processes, and post-purchase experiences.
• Develop and execute retargeting strategies to re-engage customersand drive repeat purchases.

5. Technology & Tools:

• Leverage advanced marketing tools and platforms, such as Google Analytics, Shopify, WebEngage, GoKwik, KwikPass and CRM systems, to enhance campaign effectiveness.

Qualifications:

• Masters degree in Marketing, Business, Data Analytics, or a related field; MBA

preferred.

• 7+ years of experience in performance marketing, specifically within a D2C or

e-commerce environment.

• Demonstrated success in scaling paid media budgets and achieving

aggressive growth targets.

• Deep expertise in key performance marketing platforms (Google Ads,

Facebook/Meta Ads, etc.).

• Strong analytical skills with experience in data-driven decision-making and

ROI-focused marketing.

• Experience with tools like Google Analytics, Excel (pivot tables, v-lookups),

and marketing automation platforms.

• Exceptional leadership and team management abilities.