Senior Executive - Public Relations

Job Title: Senior Executive - Public Relations
Location: Bengaluru
Experience: 3-4 Years

Role Overview:

We are looking for a Senior Executive - Public Relations to drive strategic communications, media relations, and brand storytelling. The ideal candidate will have 3-4 years of experience in public relations, preferably in the automotive, EV, or technology sector. This role requires a dynamic professional who can manage media interactions, craft compelling narratives, and amplify Oben Electrics presence in the industry.

Key Responsibilities:

• Develop and execute strategic PR initiatives that elevate brand awareness, credibility, and leadership in the electric mobility space.
• Cultivate strong relationships with journalists, media houses, bloggers, and influencers across digital, print, and broadcast platforms to maximize positive coverage.
• Craft compelling press releases, media pitches, and thought leadership articles that effectively communicate key brand narratives.
• Plan and execute high-impact media events, product launches, and press conferences, ensuring seamless coordination and maximum visibility.
• Identify newsworthy opportunities, proactively shape positive media stories, and manage potential reputation risks with agility.
• Monitor media coverage, track brand sentiment, and implement data-driven strategies to optimize PR efforts and mitigate crises.
• Work closely with cross-functional teams, including marketing, product, and leadership, to ensure cohesive brand messaging.
• Collaborate with PR agency on day-to-day basis and external partners to drive seamless execution of campaigns and initiatives.
• Stay ahead of industry trends, competitor activities, and media landscape shifts to identify emerging PR opportunities.
• Measure and report the effectiveness of PR campaigns, providing actionable insights to enhance future strategies.

Qualifications & Skills:

• Bachelor's or Masters degree in Mass Communication, Journalism, Public Relations, or a related field.
• 3-4 years in public relations, preferably within a PR agency managing technology, automotive, or EV clients.
• Strong network with key journalists, media outlets, and influencers, with a proven track record of securing impactful national and regional media coverage.
• Exceptional writing, storytelling, and verbal communication skills to craft compelling narratives and media materials.
• Ability to identify newsworthy opportunities, shape positive media narratives, and manage reputation risks with agility.
• Highly detail-oriented with the ability to manage multiple projects, meet tight deadlines, and thrive in fast-paced environments.
• Passion for electric mobility, sustainability, and the future of transportation.

Bonus Points:

• Experience working with startups or high-growth companies.
• In-depth knowledge of the electric two-wheeler industry.
• Strong media relationships in the EV, tech, and auto sectors.
• Proficiency in content creation, including press materials and digital storytelling.
• Experience in influencer collaborations and strategic partnerships.Role & responsibilities